Aditya Agrawal
Co-Founder and CEO, Punjab Thathera Art Legacy
Professional Overview
Aditya Agrawal is an accomplished social entrepreneur and community leader with a strong commitment to preserving traditional crafts and empowering underserved communities. As the Co-Founder and CEO of Punjab Thathera Art Legacy, he spearheads initiatives to revive the centuries-old art of metal repoussé, also known as Thathera, while driving sustainable business models and fostering economic opportunities for artisans.
Experience Summary
Current Role
As the Co-Founder and CEO of Punjab Thathera Art Legacy since 2019, Aditya has been instrumental in reviving the Thathera craft, a traditional metal repoussé technique practiced by the Thathera community in Punjab, India. Under his leadership, the organization has successfully trained and employed over 50 artisans, enabling them to earn sustainable livelihoods while preserving their cultural heritage. Aditya's strategic vision and collaborative approach have expanded the brand's reach, securing partnerships with national and international clientele and driving the creation of innovative product lines.
Career Progression
Prior to his entrepreneurial venture, Aditya held various leadership roles that showcased his passion for social impact and community empowerment. As a Case Mentor at Case Connect Club, he guided students in developing solutions to real-world business challenges. He also served as an Advisory Board Member at Enactus SRCC, contributing his expertise to the organization's initiatives focused on social entrepreneurship and sustainable development. Aditya's early career experiences, including his roles as Director of Project Virasat and Team Member at Enactus SRCC, further solidified his commitment to preserving traditional crafts and creating economic opportunities for marginalized communities.
Academic Background
Aditya holds a Bachelor's degree, having completed his education at Delhi Public School - R.K. Puram, where he was recognized as the Head Boy for his exemplary leadership and academic achievements.
Areas of Expertise
- Social entrepreneurship and sustainable business models
- Traditional craft preservation and community empowerment
- Strategic partnerships and stakeholder management
- Project management and operations optimization
- Community engagement and capacity building
Professional Impact
Under Aditya's leadership, Punjab Thathera Art Legacy has become a prominent voice in the preservation of the Thathera craft, garnering recognition and support from various government and non-governmental organizations. The organization's work has directly impacted the livelihoods of over 50 artisans, providing them with stable incomes and opportunities to showcase their skills on national and international platforms.
Conclusion
Aditya Agrawal's journey as a social entrepreneur and community leader exemplifies his unwavering commitment to preserving traditional crafts and empowering underserved communities. Through his work at Punjab Thathera Art Legacy, he continues to drive sustainable change, create economic opportunities, and inspire others to engage in preserving India's rich cultural heritage.
