Adri Cowan
Digital Marketing Director | Los Angeles, California
Professional Overview
Adri Cowan is a seasoned digital marketing executive with extensive experience in driving impactful social media and content strategies for leading entertainment brands. As the Director of Digital Marketing at The Walt Disney Studios, Cowan oversees the development and implementation of comprehensive digital campaigns that engage audiences, build brand loyalty, and drive measurable business results.
Experience Summary
Current Role
As the Director of Digital Marketing at The Walt Disney Studios, Cowan is responsible for spearheading the company's digital marketing initiatives across key properties and franchises. In this role, she leads a team of digital marketing specialists in developing and executing innovative social media, content, and campaign strategies that amplify the reach and impact of Disney's beloved films, shows, and characters. Cowan's expertise in leveraging data-driven insights and emerging digital trends has enabled her to consistently deliver high-performing campaigns that drive audience engagement and conversions.
Career Progression
Prior to her current role, Cowan held various leadership positions at Marvel Entertainment, where she played a pivotal role in shaping the company's social media presence and digital marketing strategies. As the Executive Director of Social Media, she led a cross-functional team in developing and implementing comprehensive social media campaigns that drove fan engagement, increased brand awareness, and supported the release of Marvel's blockbuster films and TV shows.
Cowan's early career experience includes roles in public relations and digital marketing at reputable media and publishing companies, where she honed her skills in content creation, community management, and campaign optimization.
Academic Background
Cowan holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and implementation
- Social media campaign development and management
- Content creation and optimization
- Data analysis and performance measurement
- Cross-functional collaboration and team leadership
- Omnichannel marketing integration
Professional Impact
Cowan's exceptional work has been recognized by industry peers and publications. Under her leadership, the digital marketing campaigns she has spearheaded have consistently delivered outstanding results, including increased website traffic, social media engagement, and customer conversions. Cowan's innovative approach and data-driven decision-making have positioned her as a highly respected industry thought leader, and she is frequently invited to speak at digital marketing conferences and events.
Conclusion
With her extensive experience, strategic vision, and track record of success, Adri Cowan is a valuable asset to The Walt Disney Studios as the company continues to evolve its digital marketing initiatives and engage audiences in the ever-changing digital landscape.
