Adri Cowan

Digital Marketing Director

Professional Overview
Adri Cowan is an experienced digital marketing professional with a proven track record of driving impactful marketing initiatives for leading entertainment brands. As the Director of Digital Marketing at The Walt Disney Studios, Adri oversees the development and execution of comprehensive digital strategies that amplify brand awareness, engage target audiences, and deliver measurable business results.

Experience Summary

Current Role
Adri has served as the Director of Digital Marketing at The Walt Disney Studios since April 2024. In this role, she is responsible for leading a team of digital marketing specialists to conceptualize and implement innovative digital campaigns across the company's diverse portfolio of film, television, and streaming properties. Adri's data-driven approach and collaborative leadership have enabled her to deliver impactful digital marketing programs that have significantly contributed to the company's overall success.

Career Progression
Prior to her current role, Adri held various leadership positions within the digital marketing and social media space at Marvel Entertainment. As the Executive Director of Social Media, she spearheaded the development and execution of the company's global social media strategy, resulting in a significant increase in audience engagement and brand visibility. Adri's ability to identify and capitalize on emerging digital trends has been a key driver of her career progression.

Academic Background
Adri holds a Bachelor of Arts degree in Communications and Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise
Adri's expertise spans across digital marketing, social media strategy, content creation, data analytics, and campaign management. She is adept at leveraging the latest digital technologies and platforms to optimize marketing campaigns and drive measurable business outcomes. Adri's strong leadership skills and ability to collaborate cross-functionally have been instrumental in her success.

Professional Impact
Throughout her career, Adri has spearheaded numerous high-profile digital marketing initiatives that have earned industry recognition and accolades. At Marvel Entertainment, she led the development of a groundbreaking social media campaign that resulted in a 35% increase in brand engagement and a 20% boost in customer acquisition. In her current role at The Walt Disney Studios, Adri has been instrumental in the successful launch of several major film and streaming releases, contributing to the company's overall financial performance and solidifying its position as a leading entertainment powerhouse.

Conclusion
Adri Cowan's extensive expertise in digital marketing, coupled with her strategic vision and exceptional leadership abilities, make her a valuable asset to The Walt Disney Studios. As the Director of Digital Marketing, Adri is poised to continue driving innovative and impactful digital initiatives that will further strengthen the company's brand and position it for long-term success in the ever-evolving entertainment landscape.