Professional Summary
Professional Overview
Adrian Pedro is a seasoned product leader and entrepreneur with a proven track record of driving innovation and success in the digital marketing industry. As the CPO and Founder of Shakers, he is responsible for overseeing the strategic development and execution of the company's product roadmap, ensuring its offerings remain competitive and aligned with customer needs.
Experience Summary
Current Role
As the CPO and Founder of Shakers since 2020, Adrian is responsible for leading the company's product vision, strategy, and implementation. He works closely with the engineering and design teams to develop cutting-edge solutions that address the evolving needs of digital marketers. Under his leadership, Shakers has become a leading provider of data-driven marketing tools, empowering clients to optimize their campaigns and drive measurable results.
Career Progression
Prior to founding Shakers, Adrian co-founded TRACKIN, a pioneering digital marketing platform, where he served as the Chief Product Officer from 2018 to 2022. In this role, he spearheaded the development of innovative features and integrations, helping the company expand its customer base and solidify its position as a market leader.
Earlier in his career, Adrian held various digital marketing leadership positions, including roles as a Digital Marketing Manager and SEO Specialist at Nunkyworld, Marketing Salmón, and EICO. He also gained valuable experience as a Full Stack Developer, showcasing his technical expertise and ability to bridge the gap between business objectives and technological solutions.
Academic Background
Adrian holds a degree in Computer Science, equipping him with a strong foundation in technological principles and their practical applications.
Areas of Expertise
- Product Strategy and Development
- Digital Marketing Optimization
- Search Engine Optimization (SEO)
- Data-Driven Decision Making
- Team Leadership and Collaboration
- Agile Methodologies
Professional Impact
Throughout his career, Adrian has consistently delivered measurable results for his clients and organizations. As the CPO of TRACKIN, he led the development of advanced analytics and reporting capabilities, enabling customers to make data-informed decisions and achieve significant improvements in their marketing performance. At Shakers, he is currently spearheading the integration of cutting-edge AI and machine learning technologies to further enhance the company's product offerings and provide clients with unparalleled insights and automation.
Conclusion
With his extensive experience, strong technical expertise, and innovative mindset, Adrian Pedro is well-positioned to continue driving the growth and success of Shakers as a leading provider of data-driven marketing solutions. His passion for product development and his commitment to empowering digital marketers make him a valuable asset in the industry.
