Professional Overview
Adriana's expertise lies in the areas of human capital management, organizational design, and change management. She is passionate about leveraging technology and data-driven insights to optimize workforce strategies and foster exceptional employee experiences.
Experience Summary
Current Role
As the Co-Founder, CEO, and CHRO of Maxwell.app, Adriana is responsible for leading the company's strategic direction, overseeing its operational and financial performance, and spearheading the development of innovative HR solutions. Under her leadership, Maxwell.app has grown to become a trusted partner for organizations seeking to transform their people management practices and elevate their employee engagement.
Career Progression
Prior to founding Maxwell.app, Adriana held various leadership roles at First National Bank of Omaha, where she led the organization's inclusion and diversity initiatives, managed the Workday HR system conversion, and drove the development of the bank's management and leadership programs. She also served as an Adjunct Professor at the University of Nebraska at Omaha, sharing her expertise in organizational design and change management.
Adriana's entrepreneurial spirit led her to co-found The Forward Collective, a collaborative platform that empowered women and minority-led businesses in the Midwest. As a Fellow at the Pipeline Entrepreneurial Fellowship, she further honed her skills in scaling and growing successful ventures.
Academic Background
Adriana holds a Bachelor's degree in Marketing and a Master's degree in International Affairs, both from the University of Nebraska-Lincoln. Her academic achievements and interdisciplinary background have provided her with a well-rounded perspective on business strategy, people management, and global trends.
Areas of Expertise
- Human capital management and talent development
- Organizational design and change management
- Diversity, equity, and inclusion strategy
- HR technology implementation and optimization
- Entrepreneurship and business growth
- Strategic leadership and decision-making
Professional Impact
During her tenure at First National Bank of Omaha, Adriana spearheaded the successful conversion of the organization's HR systems, consolidating seven disparate platforms into a single, integrated Workday solution. This initiative streamlined HR processes, improved data accuracy, and enhanced the employee experience.
As the Co-Founder of The Forward Collective, Adriana played a pivotal role in supporting the growth and success of minority-owned businesses in the Midwest region, contributing to the economic development and diversification of the local entrepreneurial ecosystem.
Conclusion
Adriana Basulto's career trajectory and achievements showcase her exceptional leadership, strategic vision, and commitment to driving positive organizational and societal change. As the Co-Founder, CEO, and CHRO of Maxwell.app, she continues to leverage her expertise in human capital management, technology, and entrepreneurship to empower organizations and unlock the full potential of their people.
