Adriana Chiquinho is an experienced Chief Marketing Officer (CMO) with a demonstrated history of driving successful marketing strategies and initiatives across diverse industries. With expertise in marketing, brand development, and digital transformation, she has a proven track record of delivering measurable business impact.
Experience Summary
Current Role
As the CMO of fabriQUIMICA S.A.U. and Macford Consulting, Adriana is responsible for leading the development and execution of comprehensive marketing plans to strengthen brand positioning, increase market share, and drive revenue growth. She collaborates cross-functionally to optimize marketing channels, improve customer engagement, and support the overall business objectives.
Adriana's achievements as a CMO include spearheading the rebranding and repositioning of fabriQUIMICA S.A.U., which resulted in a 25% increase in brand awareness and a 15% uplift in sales. At Macford Consulting, she has implemented data-driven digital marketing strategies that have led to a 30% improvement in lead generation and a 20% increase in customer retention.
Career Progression
Prior to her current roles, Adriana served as the Directora Comercial LATAM at Skymedic Argentina, where she drove the company's expansion across Latin America and delivered a 35% increase in regional revenue. She has also held CMO positions at Work Protec S.A. and Cordelia White - Startup Indumentaria, where she contributed to brand growth, product innovation, and the development of effective marketing campaigns.
Academic Background
Adriana holds a Master's degree in Marketing from the University of Buenos Aires, where she graduated with distinction. She also possesses a Bachelor's degree in Business Administration from the University of Córdoba, with a specialization in Digital Marketing.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Digital marketing and e-commerce optimization
- Data analysis and performance measurement
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Adriana has been recognized for her ability to drive impactful marketing initiatives. She has been featured in industry publications for her contributions to the marketing landscape in Argentina and has been a guest speaker at several marketing conferences, sharing her insights on the evolving role of the CMO in today's digital-first business environment.
Conclusion
Adriana Chiquinho is a seasoned marketing executive with a proven track record of success in driving business growth and transformation. With her strategic vision, data-driven approach, and strong cross-functional leadership skills, she is well-positioned to continue making a significant impact as a Chief Marketing Officer.
