Adriana Flores

Chief Operations Officer - COO

Professional Overview

Adriana Flores is a seasoned executive with over 15 years of experience driving operational excellence and digital transformation across the retail and technology sectors. As the Chief Operations Officer (COO) at Água de Coco, she is responsible for overseeing the company's day-to-day operations, implementing strategic initiatives, and ensuring operational efficiency and profitability. Adriana is also the Founder of Garota Voa | Talent as a Service, a startup focused on developing innovative HR solutions.

Experience Summary

Current Role

As the COO at Água de Coco, Adriana is responsible for spearheading the company's operational strategy, optimizing processes, and driving continuous improvement. She has played a pivotal role in streamlining supply chain logistics, enhancing customer experience, and implementing data-driven decision-making frameworks to support the company's growth and profitability.

Prior to her current role, Adriana served as a Board Advisor at Circular Brain, where she provided strategic guidance and operational expertise to support the company's sustainable business model and circular economy initiatives.

Career Progression

Adriana's professional journey has been marked by progressive leadership roles and a strong track record of success. She has held key positions at prominent organizations, including Head of Digital Business at JCC - Jereissati Centros Comerciais S/A, Associate and Investment Committee Member at BR Angels, and Executive Superintendent at both JCC - Jereissati Centros Comerciais S/A and BRMALLS. Throughout her career, Adriana has demonstrated her ability to drive digital transformation, improve operational efficiency, and deliver measurable business impact.

Academic Background

Adriana holds a Master's degree in Business Administration from the Universidade Federal do Paraná (UFPR) and a Bachelor's degree in Marketing from the Pontifícia Universidade Católica do Paraná (PUCPR). She has also completed executive education programs at renowned institutions, including the Harvard Business School.

Areas of Expertise

Retail and e-commerce operations

Digital transformation and innovation

Supply chain optimization

Data-driven decision making

Talent management and organizational development

Strategic planning and execution

Professional Impact

During her tenure as the Head of Digital Business at JCC - Jereissati Centros Comerciais S/A, Adriana spearheaded the company's digital transformation initiatives, which resulted in a 25% increase in online sales and a 15% improvement in customer satisfaction. As an Associate and Investment Committee Member at BR Angels, she leveraged her expertise to identify and support promising startups, contributing to the growth and success of several portfolio companies.

Conclusion

Adriana Flores is a dynamic and strategic leader with a proven track record of driving operational excellence and digital transformation in the retail and technology sectors. Her breadth of experience, coupled with her innovative mindset and data-driven approach, make her a valuable asset in her current role as the Chief Operations Officer at Água de Coco. Adriana's multifaceted expertise and passion for driving positive change position her as a transformative leader poised to continue making a significant impact in the industry.