Adriana Manning

Marketing Manager | New York, New York

Professional Overview

Adriana Manning is a seasoned marketing professional with over 8 years of experience in the architecture, engineering, and construction (AEC) industry. As a Marketing Manager at WSP USA, she leverages her expertise in strategic marketing, content creation, and client relationship management to drive business growth and enhance brand visibility.

Experience Summary

Current Role

As the Marketing Manager at WSP USA, Adriana is responsible for developing and executing comprehensive marketing strategies to support the firm's service offerings and project portfolios. Her key contributions include:

• Spearheading the creation of compelling marketing content, such as case studies, thought leadership articles, and digital campaigns, to effectively showcase WSP's capabilities and thought leadership.

• Collaborating with regional and business line leaders to identify marketing opportunities and align initiatives with overall business objectives.

• Implementing targeted digital marketing tactics, including search engine optimization (SEO), social media, and email marketing, to reach and engage the firm's target audience.

• Fostering strong relationships with clients, partners, and industry influencers to strengthen WSP's brand reputation and expand its market presence.

Career Progression

Prior to her current role, Adriana held various marketing positions within the AEC industry, demonstrating a consistent track record of growth and professional development. As a Senior Marketing Specialist at VHB, she played a pivotal role in developing and executing regional marketing strategies, contributing to the firm's business development efforts. Earlier in her career, Adriana served as a Marketing Coordinator at HNTB and WSP | Parsons Brinckerhoff, where she gained valuable experience in coordinating marketing initiatives, supporting proposal processes, and maintaining client communications.

Academic Background

Adriana holds a Bachelor of Arts degree in Communications from the University of Michigan, where she graduated with honors and demonstrated a strong aptitude for strategic thinking and effective communication.

Areas of Expertise

• Strategic marketing planning and execution

• Content creation and digital marketing

• Client relationship management and business development

• Branding and reputation management

• Project coordination and cross-functional collaboration

Professional Impact

Throughout her career, Adriana has made significant contributions to the success of her employers. At VHB, she played a key role in developing and implementing regional marketing campaigns that contributed to a 15% increase in qualified leads and a 20% growth in the firm's client base. In her previous roles, Adriana's attention to detail and proactive approach resulted in the successful completion of numerous high-profile proposals, securing several major project wins for her organizations.

Conclusion

With her comprehensive marketing expertise, proven track record of success, and deep understanding of the AEC industry, Adriana Manning is well-positioned to continue driving impactful results for WSP USA. Her strategic mindset, collaborative approach, and commitment to excellence make her a valuable asset to her team and a trusted partner to her clients.