Adriana Miner

Chief Marketing and Strategy Officer

Professional Overview
Adriana Miner is a seasoned marketing and strategy executive with over 15 years of experience in the technology industry. As the Chief Marketing and Strategy Officer at Iterable, she is responsible for leading the company's global marketing efforts, including brand positioning, demand generation, and strategic partnerships. Adriana's expertise spans across the full marketing and communications lifecycle, with a proven track record of driving growth and innovation for prominent tech organizations.

Experience Summary

Current Role
As the Chief Marketing and Strategy Officer at Iterable, Adriana oversees the development and execution of the company's comprehensive marketing strategy. She is responsible for building brand awareness, generating qualified leads, and driving revenue growth through integrated marketing campaigns. Under her leadership, Iterable has strengthened its position as a leading customer engagement platform, resulting in a 25% increase in annual recurring revenue (ARR) over the past two years.

Career Progression
Prior to her current role, Adriana served as the Chief Marketing Officer at Qumulo, where she led the company's marketing transformation and helped it secure $125 million in Series E funding. Before that, she held senior marketing and communications roles at Tableau Software, where she played a pivotal role in the company's successful IPO and subsequent growth. Adriana's earlier career included a stint as the Chief Marketing Officer at Artefact, a renowned design and innovation consultancy.

Academic Background
Adriana holds a Bachelor of Arts degree in Marketing and Communications from the University of Washington. She has completed executive education programs at Harvard Business School and Stanford Graduate School of Business, further strengthening her strategic and leadership capabilities.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing and communications

• Demand generation and lead nurturing

• Strategic partnerships and ecosystem development

• Go-to-market strategy and execution

• Data-driven decision making and analytics

Professional Impact
Throughout her career, Adriana has been recognized for her ability to drive measurable business impact through innovative marketing strategies. She has been a frequent speaker at industry conferences, sharing her insights on the evolving role of marketing in the technology sector. Adriana is also an active member of the Seattle Metropolitan Chamber of Commerce, where she has served on the Board of Trustees and Executive Committee, contributing to the city's thriving business community.

Conclusion
Adriana Miner's diverse experience and strategic vision make her a valuable asset to Iterable and the broader technology industry. With her track record of success in driving growth and transformation, she is well-positioned to guide Iterable's marketing and strategic initiatives, further strengthening the company's position as a market leader in the customer engagement space.