Adriana Orsi

Professional Summary

Professional Overview
Adriana Orsi is an experienced e-commerce and digital marketing professional with a strong track record of driving growth and optimization for leading retail brands in Brazil. As the D2C Sr. Manager at Electrolux Group, she leverages her expertise in online sales, product management, and consumer insights to spearhead the company's direct-to-consumer initiatives and elevate the brand's digital presence.

Experience Summary

Current Role
In her current role as D2C Sr. Manager at Electrolux Group, Adriana is responsible for overseeing the company's direct-to-consumer strategy and online sales channels. She works closely with cross-functional teams to enhance the customer experience, increase conversion rates, and expand the brand's digital footprint. Adriana's data-driven approach and keen understanding of consumer behavior have enabled her to implement successful campaigns and optimize the company's e-commerce platforms.

Career Progression
Prior to her current role, Adriana held various management positions in the e-commerce and retail industry, including D2C Online Manager Brazil at Electrolux Group, e-Commerce Manager at Carrefour Brasil, and Gerente de Produto e-commerce at Carrefour Brasil. Throughout her career, she has demonstrated a strong ability to drive digital transformation, optimize sales channels, and deliver measurable results for her employers.

Academic Background
Adriana holds a Bachelor's degree in Business Administration from the University of São Paulo (USP), where she graduated with distinction. She has also completed various professional development courses in digital marketing, e-commerce, and data analytics to stay at the forefront of industry trends and best practices.

Areas of Expertise

• Direct-to-consumer (D2C) strategy and execution

• E-commerce management and optimization

• Digital marketing and customer acquisition

• Product management and online merchandising

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact
During her tenure at Electrolux Group, Adriana has spearheaded the development and implementation of the company's D2C strategy, resulting in a significant increase in online sales and customer engagement. She has also led the optimization of the company's e-commerce platforms, implementing data-driven tactics that have improved conversion rates and customer lifetime value.

Conclusion
Adriana Orsi is a versatile and results-driven e-commerce professional with a proven track record of driving digital transformation and delivering measurable business impact. With her deep understanding of consumer behavior, analytical mindset, and strong leadership skills, she is well-positioned to continue making a significant contribution to the growth and success of Electrolux Group's direct-to-consumer initiatives.