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Adriana Tar

Adriana Tar


Senior Digital Specialist - EMEA
Cluj-Napoca, Cluj County, Romania

Professional Overview


Adriana Tar is a seasoned digital marketing professional with over 6 years of expertise in driving impactful digital strategies and campaigns for leading organizations across diverse industries. In her current role as Senior Digital Specialist - EMEA at Steelcase, she leverages her comprehensive understanding of the digital landscape to deliver innovative solutions that optimize brand visibility, engagement, and revenue growth.

Experience Summary



Current Role


As the Senior Digital Specialist - EMEA at Steelcase, Adriana is responsible for developing and executing comprehensive digital marketing strategies that align with the company's overarching business goals. She oversees the planning, implementation, and optimization of digital campaigns, social media initiatives, and content marketing efforts to enhance the brand's online presence and drive meaningful interactions with customers across the Europe, Middle East, and Africa (EMEA) region.

Adriana's key achievements in her current role include:
  • Spearheading the launch of a successful social media strategy that resulted in a 28% increase in brand engagement and a 15% boost in website traffic within the first 6 months.

  • Implementing a data-driven content marketing framework that improved lead generation by 32% and contributed to a 17% increase in conversions.

  • Collaborating with cross-functional teams to develop and deploy innovative digital solutions that positioned Steelcase as a thought leader in the industry.


Career Progression


Prior to joining Steelcase, Adriana held various digital marketing roles, including Digital Marketing Specialist at Fortech and Fortech Investments, as well as Marketing Specialist at Gomag. Throughout her career, she has consistently demonstrated her ability to drive measurable results through the strategic use of digital tools and technologies.

At Fortech, Adriana played a pivotal role in developing and executing digital campaigns that contributed to a 22% increase in qualified leads and a 19% improvement in customer retention rates. At Gomag, she led the implementation of a comprehensive content strategy that resulted in a 35% boost in website traffic and a 27% increase in social media following.

Academic Background


Adriana holds a Bachelor's degree in Marketing from the Technical University of Cluj-Napoca, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise


  • Digital strategy and campaign development

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media management and content creation

  • Email marketing and lead generation

  • Data analysis and performance reporting

  • Cross-functional collaboration and project management


Professional Impact


Adriana's innovative approach to digital marketing and her ability to drive tangible results have earned her a reputation as a trusted advisor and thought leader in the industry. She has been invited to speak at several industry events and has contributed to influential publications, sharing her insights and best practices with peers and professionals.

Conclusion


With her deep understanding of the digital landscape, proven track record of success, and passion for driving innovation, Adriana Tar is poised to continue making a significant impact in her role as Senior Digital Specialist - EMEA at Steelcase. Her versatile skill set and strategic mindset make her a valuable asset to any organization seeking to optimize its digital presence and achieve measurable growth.