Afifah Basir

Co-Founder & CEO

Professional Overview

Afifah Basir is an accomplished entrepreneur and digital marketing expert with a proven track record of success in the Malaysian business landscape. As the Co-Founder and Chief Executive Officer of Petotum, she leverages her extensive experience in branding, operations, and strategic consultancy to drive the growth and innovation of her ventures.

Experience Summary

Current Role

As the Co-Founder and CEO of Petotum, Afifah is responsible for leading the company's strategic vision, overseeing daily operations, and spearheading the development of innovative digital solutions. Under her dynamic leadership, Petotum has established itself as a trusted partner for businesses seeking to optimize their online presence and amplify their brand's reach.

In addition to her role at Petotum, Afifah serves as the Managing Partner at Just Ask Solutions, a digital marketing consultancy firm, where she provides strategic guidance and expertise to a diverse portfolio of clients.

Career Progression

Prior to her entrepreneurial endeavors, Afifah held various corporate roles, including positions at Sunway Medical Centre, NAZA World Group of Companies, Quantum Medical Solutions, and Echosphere Solutions. Her diverse experience has equipped her with a deep understanding of the evolving digital landscape and the ability to translate strategic insights into tangible business growth.

Afifah's career trajectory is marked by her ability to identify opportunities, develop innovative solutions, and drive impactful change. As the Co-Founder of MEOWCLASS, a pioneering boarding school for talented cats, she demonstrated her entrepreneurial spirit and ability to identify and address unique market needs.

Academic Background

Afifah holds a Bachelor's degree in Communications from Universiti Putra Malaysia, where she honed her skills in strategic communications and digital media.

Areas of Expertise

• Digital Marketing Strategy

• Branding and Brand Management

• Operations and Business Management

• Project Coordination and Event Management

• Social Media Optimization and Content Creation

Professional Impact

Throughout her career, Afifah has consistently demonstrated her ability to drive positive change and create measurable impact. As the Co-Founder and CEO of Petotum, she has spearheaded the development of cutting-edge digital solutions that have helped businesses across various industries navigate the rapidly evolving digital landscape.

Afifah's industry contributions extend beyond her entrepreneurial ventures. She is a respected thought leader and has been invited to share her expertise at industry events and conferences, inspiring fellow professionals and fostering collaborative partnerships.

Conclusion

Afifah Basir's diverse experience, entrepreneurial spirit, and unwavering commitment to innovation have positioned her as a trailblazer in the Malaysian business community. As she continues to lead Petotum and Just Ask Solutions towards new heights, Afifah remains dedicated to transforming the digital landscape and empowering businesses to thrive in the modern, connected world.