Agboola Waris

Digital Marketing Manager

Professional Overview
Agboola Waris is a seasoned Digital Marketing Manager with a proven track record of driving successful digital marketing strategies and campaigns. With extensive experience in the digital marketing industry, he possesses a keen understanding of leveraging various online platforms and channels to achieve client objectives.

Experience Summary

Current Roles
Digital Marketing Manager at Digital Marketing (2023-06-01 to Present)

• Responsible for developing and implementing comprehensive digital marketing strategies to promote client brands and drive measurable results.

• Oversee the execution of targeted advertising campaigns across search engines, social media platforms, and other digital channels.

• Analyze campaign performance data, optimize marketing initiatives, and provide data-driven recommendations to improve ROI.

• Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts with broader marketing and branding initiatives.

Digital Marketing Manager at Google Ads Agency (2022-02-01 to Present)

• Manage a portfolio of client accounts, creating and executing efficient Google Ads campaigns to drive traffic, leads, and conversions.

• Utilize advanced targeting and optimization techniques to maximize the performance of paid search and display advertising campaigns.

• Continuously monitor and analyze campaign metrics, identifying opportunities for improvement and implementing data-driven strategies.

• Provide regular performance reports and strategic recommendations to clients, demonstrating the impact of digital marketing efforts.

Retailer at Self Employed (2019-06-01 to Present)

• Manage an online retail business, leveraging digital marketing strategies to promote products, engage customers, and drive sales.

• Optimize e-commerce platform and develop targeted marketing campaigns to reach and convert potential customers.

• Analyze customer data and shopping behavior to enhance the user experience and improve conversion rates.

Career Progression
Agboola Waris has steadily built his expertise in digital marketing, progressing from a self-employed retailer to a highly sought-after Digital Marketing Manager. His extensive experience in managing successful digital campaigns, coupled with his adaptability and data-driven approach, have enabled him to deliver tangible results for his clients.

Academic Background
Agboola Waris holds a Bachelor's degree in Marketing from the University of Ibadan, where he graduated with distinction.

Areas of Expertise

• Digital marketing strategy development and implementation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and content creation

• Email marketing and lead generation

• Web analytics and performance optimization

• Paid advertising campaign management (Google Ads, Facebook Ads, etc.)

• Collaboration with cross-functional teams to align digital initiatives with broader marketing objectives

Professional Impact
Throughout his career, Agboola Waris has demonstrated his ability to drive significant growth and impact for his clients. Notable achievements include:

• Increasing organic website traffic by 35% for a leading e-commerce client through effective SEO strategies

• Generating a 27% increase in lead conversions for a B2B client through optimized paid advertising campaigns

• Achieving a 22% higher return on ad spend (ROAS) for a retail client by leveraging dynamic remarketing and audience targeting

Conclusion
With his comprehensive digital marketing expertise, Agboola Waris is positioned to continue making a substantial impact in the industry. His ability to devise and execute innovative digital strategies, coupled with his data-driven approach and cross-functional collaboration skills, make him a valuable asset to any organization seeking to enhance its online presence and drive tangible business results.