Aida Manning

Director of Field Sales, Urban Decay Cosmetics

Professional Overview

Aida Manning is an accomplished sales leader with over 13 years of experience driving revenue growth and brand development in the cosmetics industry. As the Director of Field Sales at Urban Decay Cosmetics, she oversees a team of high-performing sales representatives responsible for increasing market share and deepening customer relationships across the western region.

Experience Summary

Current Role

Aida has served as the Director of Field Sales at Urban Decay Cosmetics since 2008, where she is responsible for managing a team of 25 sales representatives and developing targeted strategies to expand the company's market presence. Under her leadership, the western region has consistently exceeded annual sales targets by 12-15%, contributing significantly to the brand's overall growth and profitability. Aida's expertise in sales operations, territory management, and customer relationship building has been instrumental in strengthening Urban Decay's position as a leading prestige cosmetics brand.

Career Progression

Prior to joining Urban Decay, Aida held various sales and account management roles at L'Oréal and Estée Lauder, where she demonstrated a track record of driving revenue and market share growth. Her ability to translate complex market insights into actionable sales strategies and effectively coach and motivate high-performing teams has been a hallmark of her career progression.

Academic Background

Aida holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated cum laude. She has also completed executive leadership training programs at the Stanford Graduate School of Business, further enhancing her strategic and managerial capabilities.

Areas of Expertise

• Sales operations and territory management

• Customer relationship building and account growth

• Strategic planning and market expansion

• Sales team leadership and performance coaching

• Cosmetics and beauty industry trends and best practices

Professional Impact

Under Aida's leadership, the western region of Urban Decay has consistently outperformed its sales targets, contributing to the brand's overall success and market share growth. Her ability to identify and capitalize on emerging trends, coupled with her focus on building strong customer relationships, has been pivotal in establishing Urban Decay as a dominant player in the prestige cosmetics market.

Conclusion

With her extensive experience, strategic vision, and demonstrated ability to drive sales and operational excellence, Aida Manning is poised to continue making significant contributions to the growth and success of Urban Decay Cosmetics. Her passion for the industry, coupled with her exceptional leadership skills, make her a valuable asset to the organization.