Ailyn Weisleder
VP of Marketing & Operations, ALEPEL
Professional Overview
Ailyn Weisleder is an accomplished marketing and operations executive with over a decade of experience driving strategic growth and operational excellence across the retail and digital media industries. As the VP of Marketing & Operations at ALEPEL, she oversees the company's marketing initiatives, business operations, and cross-functional collaboration to propel the brand's expansion and market leadership.
Experience Summary
Current Role
As the VP of Marketing & Operations at ALEPEL since 2015, Ailyn is responsible for developing and executing the company's integrated marketing strategies to elevate brand awareness, enhance customer engagement, and drive revenue growth. She leads a team of marketing professionals and collaborates closely with the executive leadership to align business objectives with effective marketing campaigns. Under her guidance, ALEPEL has achieved significant increases in web traffic, social media following, and e-commerce sales.
Career Progression
Prior to her current role, Ailyn held various leadership positions, including Marketing Director at ALEPEL, Account Director at LatinMedios.com, and Account Executive at LatinMedios.com. She also gained valuable experience in the fashion industry, serving as a Social Media Coordinator and Marketing Assistant Intern at Perry Ellis International. Ailyn's diverse background and progressive career trajectory have enabled her to develop a strong understanding of the marketing and operations landscape, allowing her to devise and implement impactful strategies that contribute to her employer's success.
Academic Background
Ailyn holds a Bachelor's degree in Business Administration from the University of Miami, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy development and execution
- Digital marketing, including SEO, SEM, social media, and email marketing
- Brand management and positioning
- Operational efficiency and process optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Under Ailyn's leadership, ALEPEL has experienced significant growth in its online presence and e-commerce revenue. She has spearheaded the implementation of a comprehensive digital marketing strategy that has resulted in a 35% increase in website traffic and a 25% boost in e-commerce sales. Additionally, Ailyn has streamlined the company's operational processes, improving overall efficiency and customer satisfaction.
Conclusion
Ailyn Weisleder is a versatile and results-driven marketing and operations executive with a proven track record of driving strategic growth and operational excellence. Her deep understanding of the retail and digital media industries, coupled with her strong leadership skills and analytical acumen, make her a valuable asset to ALEPEL as the company continues to expand its market presence and solidify its position as an industry leader.
