Aimee Bidlack

Brand Marketing, PR and Social Media Leader

Professional Overview
Aimee Bidlack is an accomplished brand marketing, PR, and social media executive with over a decade of experience driving growth and engagement for leading consumer brands. As the Director of Brand Marketing, PR + Social at Babylist, she is responsible for overseeing the company's integrated marketing strategy, elevating brand visibility, and expanding digital audience reach.

Experience Summary

Current Role
As the Director of Brand Marketing, PR + Social at Babylist, Aimee is tasked with developing and executing holistic marketing campaigns that amplify the brand's unique value proposition and strengthen its connection with expectant parents and young families. She leads a talented team in creating impactful content, managing high-profile media relations, and driving social media initiatives that foster community engagement.

Career Progression
Prior to joining Babylist, Aimee held senior marketing roles at several esteemed companies. As the Director of Brand Marketing at Madewell, she spearheaded the brand's innovative digital marketing efforts, resulting in significant increases in website traffic and online sales. At Pinterest, she served as the Head of Consumer and Brand Marketing, where she was instrumental in developing cutting-edge creator programs and shaping the platform's brand identity. Aimee's early career experience includes Merchandise Manager and Global Merchant positions at Gap, Restoration Hardware, and Williams-Sonoma, where she honed her skills in product merchandising, brand strategy, and consumer insights.

Academic Background
Aimee holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Brand positioning and identity management

• Digital marketing, social media, and influencer partnerships

• Public relations and media relations

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Aimee has demonstrated a consistent track record of driving business growth and elevating brand visibility. At Madewell, she spearheaded the brand's successful digital transformation, resulting in a 25% increase in online revenue. At Pinterest, she played a pivotal role in developing the platform's creator program, which has since become a cornerstone of its marketing strategy. Aimee's contributions have been recognized with numerous industry awards, including the Digiday Marketing and Advertising Award for Best Influencer Marketing Campaign.

Conclusion
Aimee Bidlack is a seasoned marketing leader with a proven ability to develop and execute innovative, data-driven strategies that drive business impact. With her deep expertise in brand building, digital marketing, and consumer engagement, she is well-positioned to continue her success in her current role at Babylist, where she is poised to elevate the brand's visibility and strengthen its connection with its target audience.