Aimee Lawson, Founder
Professional Overview
Aimee Lawson is an accomplished entrepreneur and marketing professional with a strong background in experiential marketing, brand strategy, and event management. As the Founder of Eutopia Agency and The Wellness Experience Co., she leverages her expertise to deliver innovative, impactful solutions for her clients.
Experience Summary
Current Roles
Founder, Eutopia Agency (2023-05-01 to Present)
- Established a full-service marketing agency focused on creating immersive, purpose-driven brand experiences
- Responsible for overseeing all strategic planning, client relations, and project delivery
- Driving the agency's growth and cementing its position as a leader in the experiential marketing space
Founder, The Wellness Experience Co. (2022-09-01 to Present)
- Launched a specialized event and content platform dedicated to promoting holistic wellness and mindfulness
- Responsible for the overall vision, programming, and execution of high-impact wellness-focused experiences
- Collaborating with leading wellness brands and experts to deliver transformative events and content
Career Progression
Group Account Director, MKTG Australia (2019-07-01 to 2022-02-01)
- Managed a diverse portfolio of high-profile clients, leading cross-functional teams to deliver award-winning campaigns
- Spearheaded the agency's expansion into new markets and service offerings, driving revenue growth
- Recognized for her ability to consistently exceed client expectations and achieve exceptional results
Founder, New Breed Experiential (2015-09-01 to 2019-07-01)
- Founded and grew a boutique experiential marketing agency, establishing it as a respected player in the industry
- Developed innovative, immersive brand experiences that generated significant engagement and ROI for clients
- Cultivated a strong network of industry partners and influencers to enhance the agency's capabilities
Academic Background
Aimee holds a Bachelor of Arts degree in Marketing and Communications from the University of Technology, Sydney.
Areas of Expertise
- Experiential marketing and brand activation
- Event management and production
- Strategic planning and campaign development
- Content creation and digital marketing
- Wellness and mindfulness programming
- Entrepreneurship and business management
Professional Impact
- Spearheaded the creation of award-winning, large-scale brand activations that drove measurable results for clients
- Developed and executed high-profile wellness events and content programs that fostered meaningful connections with audiences
- Demonstrated a track record of building successful businesses and leading cross-functional teams to achieve ambitious goals
Conclusion
With her entrepreneurial spirit, strategic acumen, and deep expertise in experiential marketing and wellness, Aimee Lawson is positioned to continue driving impactful, innovative solutions for her clients and making a significant mark on the industries she serves.