Aimee Pellegrino

Associate Director, Marketing

Professional Overview
Aimee Pellegrino is an accomplished marketing professional with over 8 years of experience driving growth and brand strategy across the food and beverage industry. As the Associate Director of Marketing at HelloFresh, she leverages her expertise in digital marketing, campaign management, and data-driven decision-making to deliver impactful results for the leading meal kit delivery service.

Experience Summary

Current Role
In her current position, Aimee is responsible for overseeing the execution of comprehensive marketing campaigns, managing a team of marketing specialists, and collaborating cross-functionally to drive customer acquisition and retention. Through her strategic leadership and data-driven approach, she has consistently exceeded growth targets and contributed to the company's expansion in the Canadian market.

Career Progression
Prior to her current role, Aimee held senior marketing positions at leading food and beverage companies, including Sweet Reason Beverage Co. and Saulter Street Brewery. She has demonstrated a strong track record of success in developing and implementing effective marketing strategies, launching new products, and building brand awareness. Aimee's diverse background, from working as a Commercial Business Analyst to a Social Media Coordinator, has equipped her with a well-rounded understanding of the industry and the ability to drive innovative solutions.

Academic Background
Aimee holds a Bachelor of Commerce degree from McGill University, with a specialization in Marketing and Entrepreneurship. During her time at McGill, she was actively involved in the university's entrepreneurship club and served as the Lead News Editor for the campus newspaper, The Bull & Bear, further developing her communication and leadership skills.

Areas of Expertise

• Digital marketing and social media strategy

• Campaign planning and execution

• Brand management and development

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
At Sweet Reason Beverage Co., Aimee spearheaded the launch of a successful brand campaign that resulted in a 25% increase in product sales and a 35% boost in social media engagement. As the Senior Manager of Marketing (Growth & Brand) at HelloFresh, she implemented a data-driven customer acquisition strategy that led to a 20% increase in new subscriber sign-ups within the first six months.

Conclusion
Aimee Pellegrino is a dynamic marketing professional with a proven track record of driving growth and innovation in the food and beverage industry. With her strategic mindset, data-driven approach, and strong leadership abilities, she is poised to continue making significant contributions to HelloFresh's marketing efforts and further solidifying the company's position in the Canadian market.