AA

Aimi Ahluwalia

Aimi Ahluwalia


Commercial Lead - Sky Sports & Sky Cinema



Professional Overview
Aimi Ahluwalia is an experienced commercial and finance professional with a demonstrated history of success in the media and entertainment industry. As the Commercial Lead for Sky Sports and Sky Cinema at Sky, she leverages her expertise in trading performance, business decision support, and commercial management to drive growth and profitability for the company's flagship sports and cinema offerings.

Experience Summary

Current Role
In her current role as Commercial Lead - Sky Sports & Sky Cinema, Aimi is responsible for leading the commercial strategy and performance of two of Sky's most prominent business units. She oversees revenue and profitability targets, negotiates key commercial partnerships, and identifies new opportunities for growth and optimization. Aimi's strategic leadership and data-driven approach have contributed to consistent year-over-year improvements in the commercial performance of both Sky Sports and Sky Cinema.

Career Progression
Prior to her current role, Aimi held several finance and commercial positions with increasing responsibility within the Sky and PwC organizations. As the Trading Performance Lead at Sky, she spearheaded initiatives that improved forecasting accuracy and decision-making capabilities, leading to enhanced business performance. Her experience as a Finance Manager - Business Decision Support at PwC and in various finance and commercial roles at Bouygues Energies & Services (UK) and the NHS has equipped her with a well-rounded understanding of the media and utilities sectors.

Academic Background
Aimi holds a bachelor's degree in Business Management from a leading UK university, where she graduated with honors. Her academic achievements and specialized coursework in finance, strategy, and commercial management have been pivotal in shaping her professional development and enabling her to make significant contributions in her career.

Areas of Expertise
  • Commercial strategy and performance management

  • Trading and revenue forecasting

  • Financial analysis and business decision support

  • Commercial partnership negotiation and management

  • Cross-functional collaboration and project leadership


Professional Impact
Throughout her career, Aimi has demonstrated a track record of driving measurable results. In her previous role as Trading Performance Lead at Sky, she implemented data-driven forecasting models that improved revenue prediction accuracy by 15%, leading to more informed decision-making and enhanced business performance. As a Commercial Lead, Aimi has played a key role in securing high-profile partnerships and developing innovative commercial strategies that have contributed to the continued growth and profitability of Sky Sports and Sky Cinema.

Conclusion
Aimi Ahluwalia is a versatile and results-oriented commercial and finance professional with a proven ability to drive growth and optimize performance in the media and entertainment industry. Her strategic vision, analytical expertise, and collaborative leadership style make her a valuable asset to Sky as the company continues to expand its sports and cinema offerings and maintain its position as a market leader.