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Aisha Chaudhary

Aisha Chaudhary


Location: London, England, United Kingdom

Professional Summary



Aisha Chaudhary is an accomplished marketing professional with over 10 years of experience driving strategic brand development and digital transformation initiatives. In her current role as the Head of Digital Marketing at a leading e-commerce retailer, she is responsible for overseeing the organization's omnichannel marketing strategy, leveraging data-driven insights to enhance customer engagement and maximize revenue growth.

Professional Experience



Head of Digital Marketing, XYZ Retail Group _(2018 - Present)_
  • Spearheaded the development and implementation of a comprehensive digital marketing strategy, resulting in a 28% increase in online sales and a 34% improvement in customer retention over the past 3 years.

  • Directed the successful migration to a new customer relationship management (CRM) platform, leading to a 22% boost in marketing campaign effectiveness and a 40% reduction in lead generation costs.

  • Established and managed a high-performing team of digital marketing specialists, including paid media experts, content creators, and marketing automation specialists.

  • Collaborated cross-functionally with the e-commerce, analytics, and IT teams to drive data-driven decision-making and optimize digital experiences.

  • Presented quarterly updates to the executive leadership team, highlighting key performance indicators, ROI analysis, and strategic recommendations for continuous improvement.


Digital Marketing Manager, ABC Consumer Goods _(2014 - 2018)_
  • Developed and executed innovative digital marketing campaigns, achieving a 23% increase in brand awareness and a 19% uplift in e-commerce sales.

  • Implemented a comprehensive search engine optimization (SEO) strategy, resulting in a 45% boost in organic website traffic and improved search engine rankings.

  • Managed the end-to-end planning, production, and distribution of digital content, including social media, email marketing, and website content.

  • Analyzed market trends, customer behavior, and campaign performance to optimize marketing strategies and enhance the customer experience.

  • Mentored and trained junior members of the digital marketing team, fostering a culture of continuous learning and professional development.


Education



Master of Science in Digital Marketing
University of London, London, UK _(2012 - 2014)_

Bachelor of Business Administration
University of Cambridge, Cambridge, UK _(2008 - 2012)_

Areas of Expertise



  • Digital Marketing Strategy

  • Omnichannel Campaign Management

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • Marketing Automation and CRM

  • Data Analytics and Reporting

  • Cross-Functional Collaboration

  • Team Leadership and Development


Professional Impact



Aisha's exceptional digital marketing expertise and strategic leadership have played a pivotal role in driving the sustained growth and success of the organizations she has served. Her ability to leverage data-driven insights, implement innovative marketing solutions, and foster a high-performing team has consistently resulted in measurable improvements in brand awareness, customer engagement, and revenue generation. Aisha is recognized as a strategic thinker and a trusted advisor within the industry, and she is poised to continue making a significant impact in her future endeavors.