Current Title: Marketing Manager
Location: New York, NY, United States
Professional Background:
Aivah Wiki is a strategic marketing professional with over 8 years of experience driving brand growth and customer engagement for leading consumer companies. In her current role as Marketing Manager at XYZ Corp, she is responsible for developing and executing integrated marketing campaigns that enhance brand visibility, increase customer acquisition, and improve customer loyalty.
Current Role(s):
- Marketing Manager at XYZ Corp (2019 to Present)
Education:
- Bachelor of Science in Marketing, University of Michigan
- Master of Business Administration, New York University Stern School of Business
Professional Overview:
Aivah is a versatile marketing strategist with a proven track record of delivering measurable results. She excels at leveraging data-driven insights to develop and implement targeted marketing initiatives that resonate with diverse customer segments. Aivah's industry expertise spans the consumer goods and retail sectors, where she has demonstrated her ability to drive brand awareness, foster customer engagement, and optimize marketing performance.
Experience Summary:
Current Role
As Marketing Manager at XYZ Corp, Aivah is responsible for overseeing the planning, execution, and optimization of all marketing campaigns and initiatives. She collaborates cross-functionally to develop and execute integrated marketing strategies that align with the company's business objectives. Aivah's key achievements include launching a successful social media campaign that increased brand engagement by 35% and implementing a customer loyalty program that drove a 20% increase in repeat purchases.
Career Progression
Prior to joining XYZ Corp, Aivah held marketing roles of increasing responsibility at leading consumer brands. She served as a Digital Marketing Specialist at ABC Inc., where she spearheaded the company's e-commerce strategy and digital marketing campaigns, resulting in a 25% increase in online sales. Aivah also worked as a Marketing Coordinator at DEF Company, where she contributed to the development and implementation of product launch campaigns that drove a 15% boost in market share.
Academic Background
Aivah holds a Bachelor of Science in Marketing from the University of Michigan and a Master of Business Administration from the New York University Stern School of Business. Her graduate studies focused on strategic marketing, consumer behavior, and data analytics, equipping her with the skills and knowledge to excel in her current role.
Areas of Expertise
- Integrated marketing strategy development and execution
- Digital marketing and social media campaign management
- Customer segmentation and targeted campaign optimization
- Brand building and reputation management
- Data-driven insights and performance analysis
- Cross-functional collaboration and stakeholder management
Professional Impact
Aivah's marketing expertise and strategic thinking have had a significant impact on the companies she has worked for. Her innovative campaigns have consistently driven measurable improvements in brand awareness, customer acquisition, and customer loyalty. Aivah is a passionate advocate for data-driven marketing and has been recognized for her ability to translate complex insights into actionable marketing strategies.
Conclusion
Aivah Wiki is a dynamic marketing professional with a proven ability to develop and execute successful, data-driven marketing campaigns that drive business growth. Her strong analytical skills, coupled with her creative approach to brand building and customer engagement, make her a valuable asset to any organization. Aivah is poised to continue her career trajectory, leveraging her expertise to help leading consumer brands achieve their marketing and business objectives.
