Ajay Dusane

Chief Growth Officer | Mumbai, Maharashtra, India

Professional Overview

Ajay Dusane is a seasoned marketing and growth strategist with over 20 years of experience driving impactful business expansions across the financial services and automotive industries. As the Chief Growth Officer at Samco Securities Limited, he is responsible for leading the company's ambitious growth initiatives, innovating customer acquisition and retention strategies, and propelling the firm's market presence.

Experience Summary

Current Role

Chief Growth Officer, Samco Securities Limited (2022-11-01 to Present)

• Developing and executing transformative growth strategies to expand Samco's customer base and market share in the highly competitive Indian brokerage sector.

• Spearheading the implementation of data-driven digital marketing campaigns and innovative customer engagement programs to drive new client acquisition and enhance brand loyalty.

• Collaborating cross-functionally to optimize the end-to-end customer experience, streamline operations, and unlock new avenues for sustainable business growth.

Career Progression

Sr. Vice President Marketing, Angel One (2018-06-01 to 2022-12-01)

• Played a pivotal role in rebranding the company (formerly known as Angel Broking) and elevating its market positioning as a leading digital-first brokerage platform.

• Implemented strategic marketing initiatives that contributed to a 30% increase in the client base and a 25% improvement in overall customer satisfaction levels.

• Spearheaded the development and successful launch of innovative product offerings, including a mobile-based trading app and a comprehensive financial planning tool.

Deputy General Manager, Mahindra Group (2010-05-01 to 2018-06-01)

• Drove the marketing and communications strategy for the group's automotive and farm equipment divisions, contributing to significant market share growth.

• Led the conceptualization and successful execution of multi-channel marketing campaigns that enhanced brand awareness and customer engagement.

• Played a key role in the launch of several new vehicle models, which contributed to a 15% increase in overall sales volume.

Academic Background

Master of Business Administration (MBA), Marketing
Symbiosis Institute of Management Studies, Pune

Areas of Expertise

• Digital marketing and customer acquisition strategies

• Financial services product innovation and go-to-market planning

• Integrated marketing communications and brand management

• Data-driven decision making and performance optimization

• Cross-functional leadership and collaboration

Professional Impact

• Recognized as a thought leader in the Indian brokerage industry, regularly featured in industry publications and invited to speak at prominent conferences.

• Spearheaded the successful rebranding of Angel One, which resulted in a 20% increase in brand awareness and a 15% improvement in customer perception.

• Developed and implemented a comprehensive digital transformation roadmap at Mahindra Group, contributing to a 25% increase in online sales and a 40% reduction in marketing costs.

Conclusion

Ajay Dusane is a dynamic and results-driven marketing and growth strategist with a proven track record of driving transformative business expansions in the financial services and automotive sectors. As the Chief Growth Officer at Samco Securities Limited, he is poised to leverage his deep industry expertise and innovative mindset to propel the firm's growth and solidify its position as a leading player in the Indian brokerage market.