Akansha Gandotra

Marketing Manager (Recruitment Marketing, Employer Branding)
Bengaluru, Karnataka, India

Professional Overview

Akansha Gandotra is an experienced Marketing Manager specializing in Recruitment Marketing and Employer Branding. With a strong background in strategic initiatives, employer communications, and data analytics, she has successfully driven impactful talent attraction and employee engagement programs.

Experience Summary

Current Role

Marketing Manager (Recruitment Marketing, Employer Branding), Commonwealth Bank (2022-12-01 to Present)

• Responsible for developing and executing comprehensive recruitment marketing and employer branding strategies to support the bank's talent acquisition goals

• Oversees the creation and deployment of engaging content across various digital channels to showcase the organization's employee value proposition and enhance brand visibility

• Collaborates cross-functionally with HR, recruitment, and communications teams to design and implement innovative programs that improve candidate experience and strengthen the company's reputation as an employer of choice

Career Progression

Associate Consultant- Employer Branding and Communications, ANSR (2021-05-01 to 2022-11-01)

• Served as a trusted advisor to clients, providing strategic counsel and creative solutions to elevate their employer brand and recruitment marketing efforts

• Spearheaded the launch of several award-winning campaigns that boosted candidate engagement and improved the organization's talent pipeline

Lead- Center of Excellence, Strategic Initiatives & Employer Branding, udaan.com (2021-01-01 to 2021-05-01)

• Established a Center of Excellence to drive continuous improvement and standardization of employer branding, communications, and process excellence initiatives

• Implemented data-driven strategies to enhance the company's hiring and onboarding experiences, leading to a significant increase in employee satisfaction and retention

Academic Background

Akansha holds a Bachelor's degree in Business Administration from the Institute of Management, Nirma University, where she also served as a Student Coordinator and Board Member of the Rotaract Club.

Areas of Expertise

• Recruitment Marketing Strategy and Execution

• Employer Branding and Communications

• Talent Attraction and Candidate Experience

• Data Analytics and Reporting

• Cross-Functional Collaboration and Project Management

Professional Impact

• Spearheaded the development and launch of multiple award-winning employer branding campaigns, resulting in a 25% increase in job applications and a 15% improvement in quality of hire

• Implemented data-driven process automation initiatives that led to a 30% reduction in manual tasks and a 20% increase in team productivity

• Actively contributed to industry publications and events, sharing insights on emerging trends and best practices in recruitment marketing and employer branding

Conclusion

Akansha Gandotra is a versatile Marketing Manager with a proven track record of driving innovative recruitment marketing and employer branding strategies. Her expertise in strategic planning, data-driven decision-making, and cross-functional collaboration positions her as a valuable asset in helping organizations attract, engage, and retain top talent.