Akash Tiwari
Senior Product Marketing Manager
Professional Overview
Akash Tiwari is a seasoned marketing professional with over 5 years of experience in the financial services and education sectors. As a Senior Product Marketing Manager at Kotak Securities, he leverages his expertise in strategic marketing, product positioning, and campaign management to drive the successful launch and growth of the company's investment products.
Experience Summary
Current Role
As the Senior Product Marketing Manager at Kotak Securities, Akash is responsible for developing and executing comprehensive marketing strategies to promote the company's suite of investment products. He collaborates closely with cross-functional teams to ensure seamless product launches, optimize marketing campaigns, and enhance customer engagement. Akash's strategic thinking and data-driven approach have contributed to the increased market share and brand recognition of Kotak Securities' offerings.
Career Progression
Prior to his current role, Akash held various marketing positions, including Senior Manager, B2B Marketing at upGrad Campus, where he spearheaded the institution's corporate training programs, and Marketing Manager at the same organization, where he drove successful marketing campaigns and brand partnerships. He also gained valuable experience as a Manager - Brand Alliances at Drishti IAS, a leading test preparation institute, and as a Consultant at PwC India, where he contributed to client-focused strategic initiatives.
Academic Background
Akash holds a Bachelor's degree in Business Administration from the Indian Institute of Management Amritsar, where he also served as a Placement Coordinator, showcasing his leadership and organizational skills.
Areas of Expertise
- Product marketing and positioning
- Campaign management and optimization
- Digital marketing and social media strategy
- Stakeholder engagement and cross-functional collaboration
- Data analysis and performance tracking
Professional Impact
During his tenure at Kotak Securities, Akash has played a pivotal role in the successful launch of the company's new investment products, resulting in a 25% increase in customer acquisition within the first six months. He has also led the development of targeted marketing campaigns that have enhanced brand awareness and customer loyalty, contributing to a 15% growth in asset under management.
Conclusion
With his extensive experience in the financial services industry, strong analytical skills, and strategic marketing expertise, Akash Tiwari is well-positioned to continue driving the growth and success of Kotak Securities' investment product portfolio. His proven track record of delivering measurable results and his ability to adapt to evolving market dynamics make him a valuable asset to the organization.
