Akhil Srivastava

Professional Overview

Akhil Srivastava is a seasoned marketing executive with over 20 years of experience driving strategic marketing initiatives and fostering organizational growth. As the Director and Head of the Marketing Centre of Excellence at Manhattan Associates, he leverages his deep expertise in demand generation, partner marketing, and manufacturing industry marketing to lead impactful marketing strategies.

Experience Summary

Current Role

As the Director and Head of the Marketing Centre of Excellence at Manhattan Associates, Akhil is responsible for developing and executing comprehensive marketing plans that align with the company's overarching business objectives. He oversees a team of marketing professionals and collaborates cross-functionally to drive lead generation, brand awareness, and strategic partnerships.

Career Progression

Prior to his current role, Akhil served as the Associate Vice President of Demand Generation and Partner Marketing at MetricStream, where he led a team of marketing professionals to develop and implement successful demand generation campaigns and partner marketing strategies. Before that, he held the position of Senior Director of Demand Generation and Partner Marketing at MetricStream, where he played a pivotal role in expanding the company's market presence and driving revenue growth.

Akhil's career journey also includes his tenure as the Head of Marketing for the Manufacturing sector at Infosys, where he was responsible for developing and executing industry-specific marketing strategies. He also held the role of Product Marketing Manager at Infosys, where he contributed to the successful launch and positioning of various products and solutions.

Academic Background

Akhil holds a Bachelor's degree in Engineering from a reputable university, with a focus on Information Technology. His academic background has provided him with a solid foundation in technology and engineering, which he has seamlessly applied to his marketing career.

Areas of Expertise

Akhil's areas of expertise include:

• Demand generation and lead management

• Partner marketing and strategic alliance development

• Manufacturing industry marketing and go-to-market strategies

• Digital marketing and content creation

• Marketing operations and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Akhil has demonstrated a proven track record of driving measurable marketing results. At MetricStream, he implemented successful demand generation campaigns that resulted in a significant increase in qualified leads and pipeline growth. Additionally, he played a pivotal role in expanding the company's partner network and developing strategic alliances that contributed to revenue growth.

As the Head of Marketing for the Manufacturing sector at Infosys, Akhil developed and executed industry-specific marketing strategies that enhanced the company's brand visibility and market share in the manufacturing industry.

Conclusion

Akhil Srivastava is a marketing leader with a diverse and successful career spanning multiple industries and marketing disciplines. As the Director and Head of the Marketing Centre of Excellence at Manhattan Associates, he is well-positioned to continue driving innovative marketing strategies and contributing to the company's overall growth and success.