Akshansh Gupta

Growth - Instamart | Push Notifications and WhatsApp
Bengaluru, Karnataka, India

Professional Overview

Akshansh Gupta is an experienced marketing and growth professional with a diverse background spanning the e-commerce, consumer tech, and FMCG industries. He currently serves as the Growth Lead for Instamart, Push Notifications, and WhatsApp at Swiggy, where he is responsible for driving user acquisition, engagement, and retention strategies across these critical business verticals.

Experience Summary

Current Role

At Swiggy, Akshansh is tasked with spearheading the growth initiatives for the company's Instamart quick-commerce offering, as well as optimizing the push notification and WhatsApp communication channels. In this role, he leverages his expertise in data analysis, A/B testing, and content strategy to implement impactful campaigns that enhance user experience and drive tangible business outcomes.

Career Progression

Prior to his current position, Akshansh held various roles that have contributed to his well-rounded skill set. He served as the Growth Lead for the PE Labs Search and Merchandising team at PharmEasy, where he was instrumental in enhancing the platform's search functionality and product discovery experience. Akshansh has also gained experience as a Podcast Host, a Senior Analyst in Business Development at Cognizant, an Entrepreneur in Residence at Adthera Consumer Brands, and in business development and growth strategy roles at YAAP, Tavaga, and Sirona.

Academic Background

Akshansh holds a Bachelor's degree in Electronics and Communication Engineering from Delhi Technological University, where he maintained a strong academic record.

Areas of Expertise

• Growth marketing and user acquisition

• Data-driven decision making and A/B testing

• Push notification and WhatsApp channel optimization

• E-commerce and consumer tech industry expertise

• Strategic planning and cross-functional collaboration

Professional Impact

Throughout his career, Akshansh has demonstrated a proven track record of driving measurable growth and impact. In his previous roles, he has successfully implemented initiatives that have led to tangible improvements in user engagement, conversion rates, and overall business performance. His ability to leverage data-driven insights and his strong strategic mindset have been instrumental in his success.

Conclusion

With his diverse experience, data-driven approach, and industry expertise, Akshansh Gupta is poised to continue making significant contributions to the growth and success of Swiggy's Instamart, push notifications, and WhatsApp channels. His passion for growth marketing and his commitment to driving innovative solutions make him a valuable asset to any organization.