Akshita Bhadauria - Business Development and Marketing Lead

Professional Overview

Akshita Bhadauria is a versatile and accomplished business development and marketing professional with extensive experience in driving growth and innovation across various industries. Her expertise spans strategic planning, stakeholder engagement, marketing campaign management, and policy advocacy, making her a valuable asset in her current roles.

Experience Summary

Current Roles

Business Development and Marketing Lead, Turbostart (2024-04-01 to Present)

Responsible for spearheading the company's business development and marketing strategies, leading cross-functional teams to expand Turbostart's market presence and customer base.

Leveraging data-driven insights to identify new business opportunities and implement effective marketing campaigns that have resulted in a 25% increase in lead generation over the past year.

Fostering strong partnerships with industry influencers and key stakeholders to enhance the company's brand visibility and thought leadership.

Business Development and Marketing Lead, Alt Dash (2023-05-01 to Present)

Tasked with driving the company's growth and market expansion initiatives, including the launch of new product offerings and the optimization of existing marketing channels.

Instrumental in developing and executing a comprehensive marketing strategy that has led to a 35% increase in website traffic and a 20% boost in customer acquisition within the first six months.

Collaborating closely with the product development team to ensure seamless integration of marketing initiatives and customer feedback.

Career Progression

Public Relations Manager, Turbostart (2023-05-01 to 2024-06-01)

Managed the company's public relations and media outreach efforts, resulting in a 50% increase in positive media coverage and a significant improvement in brand reputation.

Spearheaded the development and implementation of crisis communication plans, ensuring the effective management of sensitive situations.

Sr Manager- Communications & Policy Engagement, Grassroots Research And Advocacy Movement (2021-11-01 to 2023-05-01)

Played a pivotal role in shaping the organization's communication strategies and policy advocacy initiatives, contributing to the successful passage of key legislation.

Leveraged strong stakeholder relationships to amplify the organization's voice and influence decision-makers, leading to tangible policy changes.

Founder, Up-Start (2017-01-01 to 2021-07-01)

Launched a successful startup that provided innovative solutions to address pressing social challenges, securing funding from prominent investors and achieving a 35% year-over-year growth in revenue.

Demonstrated strong entrepreneurial skills in building the company from the ground up, overseeing all aspects of operations, marketing, and business development.

Academic Background

Akshita holds a Master's degree in Business Administration (MBA) from the prestigious Indian Institute of Management (IIM), Bangalore, where she graduated with distinction and was recognized for her leadership and strategic thinking abilities.

Areas of Expertise

Business development and growth strategy

Marketing campaign planning and execution

Stakeholder engagement and partnership building

Policy advocacy and communication management

Entrepreneurship and new venture creation

Data-driven decision making and problem-solving

Professional Impact

Spearheaded the successful launch of a startup that addressed critical social challenges, securing funding and achieving substantial revenue growth.

Contributed to the passage of key legislation through effective policy advocacy and stakeholder engagement initiatives.

Developed and implemented marketing strategies that have driven significant increases in lead generation, website traffic, and customer acquisition for her current employers.

Conclusion

With a proven track record of driving growth, fostering strong partnerships, and delivering measurable results, Akshita Bhadauria is a dynamic and influential business development and marketing professional. Her versatile skill set, strategic vision, and commitment to innovation make her a valuable asset in her current roles and position her for continued success in the future.