Professional Summary
Professional Overview
Alan Hsia is an accomplished marketing executive with extensive experience in driving growth and go-to-market (GTM) strategies for technology companies. As the VP of Marketing at Fireworks AI, he is responsible for leading the company's marketing efforts, brand development, and strategic partnerships to accelerate market adoption and revenue expansion.
Experience Summary
Current Role
At Fireworks AI, Alan is the VP of Marketing, overseeing all aspects of the company's marketing activities since January 2024. He is responsible for developing and executing comprehensive marketing strategies, enhancing brand visibility, and driving demand generation to support the company's growth and product roadmap.
Career Progression
Prior to his current role, Alan served as the VP of Marketing at Cortex from 2023 to 2024, where he successfully led the marketing and GTM initiatives for the company's AI-powered data analytics platform. Before that, he held the position of VP of Marketing and GTM at Preset from 2020 to 2023, where he played a pivotal role in establishing the company's market presence and accelerating customer acquisition.
Alan's earlier career includes roles in product marketing and management at industry-leading companies like Confluent and VMware. He co-founded FanStitch, a sports-focused social media platform, and served as a Principal at Parakletos Ventures, a technology-focused venture capital firm.
Academic Background
Alan holds a degree from the University of California, Berkeley, Haas School of Business.
Areas of Expertise
- Strategic marketing and GTM planning
- Brand development and positioning
- Demand generation and lead management
- Partnering and alliance management
- Product marketing and management
- Data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Alan has demonstrated a track record of driving measurable results and contributing to the success of the organizations he has been a part of. His strategic vision, data-driven approach, and ability to build high-performing teams have consistently enabled him to deliver impactful marketing initiatives that have contributed to revenue growth, market share expansion, and enhanced brand recognition.
Conclusion
With his extensive experience in the technology industry, Alan Hsia is a seasoned marketing executive who is poised to make a significant impact in his current role at Fireworks AI. His proven ability to develop and execute effective marketing strategies, coupled with his strong leadership skills and cross-functional expertise, make him a valuable asset to the organization as it continues to grow and innovate.
