Alan Silverberg

President Audience Outcomes
New York, New York, United States

Professional Overview

Alan Silverberg is a seasoned marketing and advertising executive with over 15 years of experience driving data-driven audience solutions and digital transformation initiatives. As President of Audience Outcomes at Publicis Collective, he leads a team responsible for developing innovative data and platform strategies that deliver measurable business impact for the agency's global clients.

Experience Summary

Current Role

As President of Audience Outcomes at Publicis Collective, Alan is responsible for overseeing the development and execution of data-powered audience strategies, advanced analytics, and cross-channel media activation. He leads a team of data scientists, media strategists, and technology experts to help clients leverage first-party data, machine learning, and omnichannel platforms to optimize audience engagement and drive business growth.

Under Alan's leadership, the Audience Outcomes practice has delivered significant revenue and efficiency gains for leading brands, with a focus on leveraging data and technology to personalize the customer experience. He has been instrumental in driving the adoption of Publicis Collective's proprietary audience activation platform, which has enabled clients to achieve a 25% improvement in campaign effectiveness and a 20% reduction in media waste.

Career Progression

Prior to his current role, Alan served as the EVP of Data and Platform Solutions at Publicis Collective, where he was responsible for developing and implementing cross-functional data strategies and technology roadmaps. He has also held senior positions at other leading media and advertising agencies, including Publicis Media, ZenithOptimedia, and Moxie, where he led the delivery of innovative audience solutions and data-driven marketing programs.

Throughout his career, Alan has consistently demonstrated his ability to translate complex data and technology into actionable insights that drive measurable business outcomes. He has a proven track record of spearheading successful digital transformation initiatives, including the implementation of advanced audience segmentation, personalization, and performance measurement capabilities.

Academic Background

Alan holds a Bachelor of Arts degree in Marketing from the University of Michigan, where he graduated with honors.

Areas of Expertise

• Data-driven audience strategy and activation

• Advanced analytics and machine learning

• Cross-channel media optimization

• Digital transformation and technology implementation

• Client relationship management and stakeholder engagement

Professional Impact

Under Alan's leadership, the Audience Outcomes practice at Publicis Collective has been recognized as a industry leader in data-powered audience solutions. The team has won multiple awards for their innovative work, including the Cannes Lions Award for Best Use of Data and the ANA Genius Award for Marketing Analytics.

Alan is a frequent speaker at industry events and has contributed thought leadership articles to leading marketing and advertising publications. He is also an active member of the Interactive Advertising Bureau (IAB) and the Association of National Advertisers (ANA), where he serves on committees focused on advancing data-driven marketing best practices.

Conclusion

With a proven track record of driving data-driven innovation and delivering measurable business impact, Alan Silverberg is a respected leader in the marketing and advertising industry. As President of Audience Outcomes at Publicis Collective, he is well-positioned to continue guiding his team and clients towards success in the ever-evolving digital landscape.