Alanna Luna, Principal Owner

Professional Overview

Alanna Luna is a seasoned marketing professional and entrepreneurial leader with an extensive background in media, advertising, and business operations. As the Principal Owner of multiple successful ventures, she leverages her diverse expertise to drive strategic growth and innovation across various industries.

Experience Summary

Current Roles

Chief Marketing Officer, B4C Distillery (2021 - Present)

Responsible for developing and executing comprehensive marketing strategies to elevate the B4C Distillery brand and drive revenue growth.

Oversees all marketing campaigns, content creation, digital initiatives, and public relations efforts to enhance brand visibility and customer engagement.

Collaborates cross-functionally to align marketing activities with overall business objectives and ensure optimal resource allocation.

Principal Owner, Mamma Media (2019 - Present)

Provides strategic leadership and operational oversight for this full-service digital marketing agency.

Spearheads the development and implementation of innovative marketing solutions for a diverse client portfolio.

Fosters a dynamic, collaborative team environment to deliver exceptional results and foster long-term client relationships.

Principal Owner, Newman Media (2013 - Present)

Serves as the independent business owner and principal designer, responsible for all aspects of the company's operations and creative deliverables.

Leverages expertise in branding, web design, and digital marketing to help clients elevate their online presence and achieve their business goals.

Radio Personality, KMKR 99.9 LPFM (2018 - Present)

Hosts a weekly radio program, engaging listeners with informative and entertaining content.

Collaborates with the station's leadership team to develop programming that resonates with the local community.

Publicity Director, Xerocraft Makerspace (2018 - Present)

Responsible for managing the organization's public relations and promotional activities.

Works closely with the leadership team to raise awareness of Xerocraft's mission and offerings within the local community.

Career Progression

Prior to her current roles, Alanna gained valuable experience as an Independent Business Owner and Principal Designer at Newman Media, where she honed her skills in branding, web design, and digital marketing.

Academic Background

Alanna holds a Bachelor of Arts degree in Communications from the University of Arizona, where she specialized in Advertising and Public Relations.

Areas of Expertise

Integrated marketing strategy development

Brand management and creative direction

Digital marketing and social media optimization

Project management and client relationship management

Entrepreneurial leadership and business operations

Professional Impact

Throughout her career, Alanna has leveraged her diverse skillset to drive significant growth and impact for her clients and employers. She has spearheaded numerous successful marketing campaigns, delivered award-winning creative solutions, and cultivated thriving business relationships.

As a respected media personality and community leader, Alanna also contributes to the local Tucson community through her involvement with KMKR 99.9 LPFM and Xerocraft Makerspace.

Conclusion

Alanna Luna's extensive experience, entrepreneurial spirit, and versatile expertise make her a valuable asset in any organization. Her commitment to delivering exceptional results and her passion for driving innovation position her as a leading marketing and business professional.