Alastair Curtis

Chief Design Officer

Professional Overview
Alastair Curtis is an accomplished design executive with over a decade of experience leading innovative product design and development initiatives. As the Chief Design Officer at VF Corporation, he oversees the strategic direction and execution of design across the company's diverse portfolio of global lifestyle and outdoor brands. With a keen eye for emerging trends and a deep understanding of consumer preferences, Alastair leverages his expertise to drive design excellence and deliver impactful, market-leading products.

Experience Summary

Current Role
Chief Design Officer, VF Corporation (2024-03-01 to Present)

• Responsible for setting the overall design vision and strategy for VF's portfolio of iconic brands, including Vans, The North Face, and Timberland

• Leads a team of talented designers, fostering a culture of creativity, collaboration, and continuous improvement

• Spearheads the development of new, cutting-edge product lines that resonate with diverse consumer segments and solidify VF's position as a design leader

• Collaborates closely with cross-functional teams to ensure seamless integration of design with marketing, product development, and manufacturing

Career Progression
Chief Design Officer, Logitech (2013-07-01 to 2023-12-01)

• Guided Logitech's design transformation, elevating the company's product aesthetic and user experience

• Oversaw the design and development of award-winning peripherals and accessories that contributed to Logitech's significant market growth

• Championed the integration of human-centered design principles across the organization, resulting in enhanced customer satisfaction and brand loyalty

External Examiner: BA Product Design, Central Saint Martins, University of The Arts London (2014-02-01 to 2016-07-01)

• Provided industry insights and feedback to shape the curriculum and learning outcomes for the university's prestigious product design program

• Mentored and evaluated the work of emerging designers, helping to nurture the next generation of design talent

Academic Background
Alastair holds a Bachelor of Arts (BA) in Industrial Design from the University of Brighton, where he graduated with honors. His specialized education in product design and development has been instrumental in shaping his holistic approach to design.

Areas of Expertise

• Innovative product design and development

• User-centric design strategy and implementation

• Design thinking and human-centered design methodologies

• Cross-functional collaboration and team leadership

• Trend analysis and market intelligence

Professional Impact

• Recognized as a thought leader in the design industry, Alastair has been invited to speak at numerous conferences and industry events

• His design work has been featured in prestigious publications, such as Dezeen and Fast Company, and has received accolades from organizations like the Red Dot Design Award

• Alastair's commitment to design excellence and social impact is reflected in his advisory role at Design for Good, where he contributes to initiatives that leverage design to address societal challenges

Conclusion
With his exceptional design expertise, strategic vision, and proven track record of driving design-led innovation, Alastair Curtis is poised to continue making a significant impact in the industry. As the Chief Design Officer at VF Corporation, he is well-equipped to guide the company's design initiatives and deliver products that captivate consumers and solidify VF's position as a design-driven global leader.