Alba Manzanero
Chief Marketing Officer (CMO)
Madrid, Community of Madrid, Spain
Professional Overview
Alba Manzanero is a seasoned marketing executive with over a decade of experience driving strategic growth initiatives and optimizing marketing operations. As the Chief Marketing Officer (CMO) at Clicars, she leverages her expertise in digital marketing, data-driven decision making, and team leadership to propel the company's market presence and brand positioning in the highly competitive automotive industry.
Experience Summary
Current Role
As the Chief Marketing Officer (CMO) at Clicars, Alba is responsible for leading the company's comprehensive marketing strategy, which encompasses digital marketing, brand development, content creation, and campaign management. She collaborates closely with cross-functional teams to align marketing initiatives with the organization's overall business objectives, ensuring efficient resource allocation and maximum impact. Under her guidance, Clicars has consistently outperformed industry benchmarks, achieving significant increases in website traffic, lead generation, and customer acquisition.
Career Progression
Prior to her current role, Alba held various marketing and sales leadership positions at Clicars, including Chief Sales Officer and Acquisition Manager. She played a pivotal role in optimizing the company's sales and delivery processes, driving operational efficiencies and enhancing the customer experience. Earlier in her career, Alba gained valuable experience in digital marketing, web analytics, and marketing communications while working at Womenalia, SIAG Consulting, and Iberinform Internacional.
Academic Background
Alba holds a Bachelor's degree in Business Administration and Management from the Complutense University of Madrid, where she specialized in marketing and communications. Her academic achievements include consistently maintaining a high GPA and actively participating in various extracurricular activities, further solidifying her well-rounded professional profile.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and data-driven decision making
- Omnichannel campaign planning and execution
- Customer acquisition and retention strategies
- Cross-functional team leadership and collaboration
- Operational optimization and process improvement
Professional Impact
Under Alba's leadership, Clicars has experienced significant growth and market expansion, with the company consistently ranking among the top online automotive retailers in Spain. Her data-driven approach to marketing has enabled the organization to achieve measurable success, including a 25% year-over-year increase in website traffic, a 35% improvement in lead conversion rates, and a 20% boost in customer satisfaction scores.
Conclusion
With her proven track record of driving strategic marketing initiatives, Alba Manzanero is a valuable asset to Clicars, contributing to the company's continued success and industry leadership. Her diverse expertise, coupled with her ability to foster collaborative, high-performing teams, positions her as a respected and influential marketing executive in the automotive sector.
