Professional Summary

Professional Overview

Alberto Huerta is a seasoned marketing executive with over 25 years of experience driving strategic growth and brand transformation for leading global organizations. As the Chief Marketing Officer at the American Bible Society, he is responsible for spearheading the organization's marketing and communications initiatives, positioning it as a prominent voice in the faith-based community. Additionally, he operates as a Growth & Marketing Consultant, leveraging his extensive expertise to help businesses and non-profits navigate complex marketing challenges and achieve their strategic objectives.

Experience Summary

Current Roles

Chief Marketing Officer, American Bible Society (2024-11-01 to Present)

• Responsible for the overall marketing strategy, brand management, and communications efforts of the American Bible Society, a prominent non-profit organization focused on Bible distribution and engagement.

• Driving digital transformation and modernizing the organization's marketing approach to reach new, diverse audiences and foster deeper connections with existing supporters.

• Collaborating cross-functionally to align marketing initiatives with the organization's mission, vision, and values, ensuring consistent brand messaging and impact.

Growth & Marketing Consultant, Self-employed (2023-09-01 to Present)

• Providing strategic consulting services to businesses and non-profit organizations, helping them develop and execute effective growth and marketing strategies.

• Leveraging deep industry expertise and data-driven insights to identify opportunities, optimize marketing programs, and drive measurable results.

• Collaborating with clients to transform their marketing and brand presence, enabling them to achieve their short-term and long-term objectives.

Career Progression

Prior to his current roles, Alberto held several senior marketing leadership positions, including:

• Senior Marketing Strategy Advisor to the CMO, World Vision (2023-09-01 to 2024-10-01)

• Vice President Global Marketing & Brand Experience, Compassion International (2020-11-01 to 2023-08-01)

• Senior Director Marketing and Strategy - Innovation, Compassion International (2018-10-01 to 2020-11-01)

• Senior Director Global Brand, Product and Content, Compassion International (2015-03-01 to 2018-09-01)

• Senior Marketing Director Global Sponsorships, Visa (2012-11-01 to 2014-10-01)

• Senior Business Leader Global Brand Marketing & Strategy, Visa (2012-03-01 to 2012-11-01)

• Senior Marketing Director - Meals Division, Kraft Foods Group (2010-04-01 to 2012-01-01)

• Associate Marketing Director - North America Laundry, Procter & Gamble (2007-01-01 to 2010-01-01)

• Associate Marketing Director - North America Laundry Innovation, Procter & Gamble (2004-01-01 to 2007-01-01)

• Sr Brand Manager, Iams Dog & Cat Food Brand, Procter & Gamble (2001-01-01 to 2004-01-01)

• Brand Management, Procter & Gamble (1995-01-01 to 2001-01-01)

Academic Background

Alberto holds a Bachelor's degree in Business Administration from the University of Colorado Boulder.

Areas of Expertise

• Strategic marketing and brand management

• Digital transformation and omnichannel marketing

• Market research and data-driven decision making

• Product innovation and development

• Integrated marketing communications

• Sponsorship and partnership management

• Organizational change management and leadership

Professional Impact

Throughout his career, Alberto has consistently demonstrated the ability to drive transformative change and deliver measurable results. At Compassion International, he spearheaded the organization's global brand strategy, leading to a significant increase in brand awareness and donor engagement. During his tenure at Visa, he played a pivotal role in developing innovative sponsorship programs that strengthened the company's brand positioning and expanded its customer base.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Alberto Huerta is a respected marketing executive poised to make a lasting impact in the faith-based and non-profit sectors. As he continues to lead the marketing efforts at the American Bible Society and provide strategic consulting services, he remains committed to leveraging his expertise to drive growth, strengthen brand positioning, and foster meaningful connections with diverse audiences.