Professional Summary
Professional Overview
Alberto Martin Correa is an accomplished marketing executive with extensive experience in the fashion and lifestyle industries. He currently serves as the Marketing Director for Southern Europe (France, Italy, Spain & Portugal) at H&M, where he is responsible for driving the brand's strategic marketing initiatives and ensuring consistent brand positioning across the region.
Experience Summary
Current Role
In his current role as Marketing Director for Southern Europe at H&M, Alberto is responsible for overseeing all marketing and communications activities across the company's key markets in the region. He leads a team of marketing professionals to develop and execute integrated campaigns that effectively engage customers and drive brand awareness and sales. Under his leadership, H&M has strengthened its market position and expanded its customer base in the region.
Career Progression
Prior to joining H&M, Alberto held several senior marketing and communications roles within the fashion and retail industry. He served as the CMO and Marketing & Communications Director for Spain at UNIQLO, where he was instrumental in launching the brand in the Spanish market and driving its rapid growth. Before that, he held brand marketing and PR communications positions at NIKE, where he managed the Iberia region. Earlier in his career, he also gained valuable experience working in account management roles at leading advertising agencies, including TBWA and J. Walter Thompson Worldwide.
Academic Background
Alberto holds a Bachelor's degree in Business Administration from the University of Barcelona, where he specialized in Marketing and Communications. He has also completed executive education programs in Digital Marketing and Strategic Brand Management.
Areas of Expertise
- Strategic marketing and brand management
- Integrated marketing campaign development and execution
- Digital marketing and e-commerce optimization
- Market expansion and growth strategy
- Stakeholder management and cross-functional collaboration
Professional Impact
During his career, Alberto has consistently delivered impactful marketing strategies that have driven tangible business results. At UNIQLO, he led the brand's successful launch in Spain, growing its market share and establishing it as a leading player in the Spanish fashion industry. At NIKE, he spearheaded innovative marketing initiatives that increased brand engagement and customer loyalty across the Iberia region.
Conclusion
With his extensive expertise in the fashion and retail industries, Alberto is a seasoned marketing professional who has consistently demonstrated the ability to develop and execute successful, data-driven marketing strategies. In his current role at H&M, he is poised to further strengthen the brand's position in the Southern European market and drive continued growth and success.
