Alden Hoksbergen

VP of National Accounts, CounterMeasures Corp.

Professional Overview
Alden Hoksbergen is an accomplished sales and business development professional with extensive experience in the consumer packaged goods (CPG) industry. As the VP of National Accounts at CounterMeasures Corp., he leverages his strategic acumen and relationship-building expertise to drive significant growth and maintain strong partnerships with the company's largest customers.

Experience Summary

Current Role
In his current position as VP of National Accounts at CounterMeasures Corp., Alden is responsible for leading the company's national sales strategy and managing key accounts across the United States. He works closely with cross-functional teams to develop customized solutions that meet the unique needs of each customer, resulting in increased market share and brand visibility for CounterMeasures' products.

Career Progression
Prior to his current role, Alden served as the Director of National Accounts and National Accounts Manager at CounterMeasures Corp., where he played a pivotal role in expanding the company's customer base and securing several high-profile partnerships. He also co-founded Proof & Union, a successful beverage startup, and held various sales leadership positions at Founders Brewing Co. and Great Lakes Brewing Company, demonstrating his ability to thrive in dynamic, fast-paced environments.

Academic Background
Alden holds a Bachelor of Arts degree in Business from Hope College, where he developed a strong foundation in business administration and management.

Areas of Expertise

• Strategic account management

• National sales strategy development

• Customer relationship building and negotiation

• Brand positioning and market expansion

• Cross-functional team leadership

• CPG industry knowledge and trends

Professional Impact
During his tenure at CounterMeasures Corp., Alden has played a pivotal role in securing several large-scale national accounts, contributing to the company's rapid growth and increased market share. His ability to understand customer needs, craft tailored solutions, and foster strong partnerships has been instrumental in driving the success of the organization.

Conclusion
With his proven track record of driving sales growth, building strategic partnerships, and leading high-performing teams, Alden Hoksbergen is a valuable asset to CounterMeasures Corp. As the VP of National Accounts, he continues to play a crucial role in shaping the company's long-term success and cementing its position as a leading player in the CPG industry.