Alec Shobin

Director of Marketing, Fortnite and Mobile Growth

Professional Overview
Alec Shobin is an experienced marketing professional with a proven track record of driving growth and success in the video game industry. As the Director of Marketing for Fortnite and Mobile Growth at Epic Games, he leverages his deep understanding of digital marketing, brand strategy, and user acquisition to propel the company's flagship titles to new heights.

Experience Summary

Current Role
In his current position at Epic Games, Alec is responsible for developing and executing comprehensive marketing strategies to drive user engagement, acquisition, and retention for Fortnite and the company's mobile game portfolio. He oversees a team of marketing specialists, coordinates cross-functional initiatives, and implements data-driven tactics to optimize campaign performance and maximize the impact of Epic's marketing efforts.

Under Alec's leadership, Fortnite has maintained its position as one of the most popular and culturally influential video games, attracting millions of players worldwide and generating significant revenue growth. Alec's strategic marketing initiatives have been instrumental in expanding the game's reach, fostering a vibrant community, and adapting to evolving market trends.

Career Progression
Prior to joining Epic Games, Alec held marketing and business development roles at several renowned video game companies, including WB Games, Electronic Arts (EA), and Nival. He has a diverse background spanning global brand management, public relations, and mobile game growth strategies. Alec's extensive industry experience, combined with his ability to drive innovative marketing solutions, has consistently positioned him as a valuable asset to the organizations he has served.

Academic Background
Alec holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, where he specialized in Marketing and Entrepreneurship. During his academic tenure, he demonstrated exceptional leadership skills and was actively involved in various student organizations, contributing to their growth and success.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel campaign management

• User acquisition and retention

• Data analysis and performance optimization

• Brand management and positioning

• Cross-functional team leadership

• Agile project management

Professional Impact
Throughout his career, Alec has spearheaded numerous impactful marketing initiatives that have driven significant business outcomes. At WB Games, he played a key role in the successful launch and ongoing marketing support for several blockbuster video game titles. At EA, he led global brand marketing efforts that contributed to the company's market dominance in the sports gaming segment.

Alec's contributions have been recognized by industry peers, and he has been invited to speak at prominent industry events, sharing his insights and best practices with fellow marketing professionals.

Conclusion
With his exceptional marketing expertise, strategic vision, and proven track record of success, Alec Shobin is a valuable asset to the video game industry. As the Director of Marketing for Fortnite and Mobile Growth at Epic Games, he continues to drive innovation, enhance brand visibility, and deliver measurable results that contribute to the company's sustained growth and market leadership.