Executive Summary
Alec Taitz is the Manager, Marketing Insights at Boll & Branch, a premium bedding and home textiles company. He is based in New York, NY and is an integral member of the company's Marketing and Analytics Team. Alec possesses a robust academic background from Georgetown University and maintains an active professional presence with over 428 LinkedIn connections.
Professional Profile
Current Role
- Title: Manager, Marketing Insights
- Company: Boll & Branch
- Location: New York, NY, United States
- Team: Marketing and Analytics Team
- LinkedIn: [Alec Taitz LinkedIn Profile](http://www.linkedin.com/in/alec-taitz-21b53b70)
- Contact Email: @bollandbranch.com (public email redacted here for privacy, but confirmed via multiple sources)
Team Structure & Responsibilities
As Manager, Marketing Insights, Alec Taitz operates within a high-functioning marketing and analytics group that includes roles such as:
- Marketing Operations
- Brand Marketing
- Digital Experience
- Social Media Production
- Analytics Engineering
- Acquisition & Product Analytics
The team's mandate is to drive brand awareness and customer acquisition by leveraging data-driven insights, market trend analysis, and consumer behavior research. Their responsibility extends to optimizing campaigns, enhancing digital experiences, and ensuring a cohesive brand message across all touchpoints. The adoption of analytics to improve marketing effectiveness and cultivate long-term customer relationships is a key focus.
Education
- Alma Mater: Georgetown University
- Alumni network noted for strength in entertainment and media industries.
Professional Expertise & Focus
- Marketing Insights: Direct oversight of initiatives involving market research, campaign optimization, and data analytics.
- Strategic Marketing: Engaged in shaping go-to-market strategies and supporting growth with analytics-backed recommendations.
- Data-driven Decision Making: Utilizes consumer data and performance metrics to influence cross-functional marketing efforts.
Organizational Context
Boll & Branch is headquartered in Summit, NJ, with a strong brand presence in the premium home textiles market. The marketing and analytics division—where Alec Taitz plays a central role—serves as the hub for campaign evaluation, digital engagement, and brand storytelling through data.
Digital Presence
- LinkedIn Connections: 428 (indicating a significant professional network)
- Recognized within industry-specific directories (Lead411, Wiza, The Org), confirming Alec’s current title and responsibilities.
Key Insights & Actionable Points
- Alec Taitz's position places him at the intersection of marketing strategy, analytics, and decision support for a high-growth home goods brand.
- Focuses on leveraging quantitative insights to optimize customer acquisition, indicating a potential openness to tools and partnerships that improve marketing effectiveness or data workflows.
- His academic credentials from Georgetown University suggest access to an influential alumni network within business and media circles in New York.
- As a collaborator within a multi-disciplinary marketing team, Alec operates in an environment that values cross-functional teamwork and innovation in customer engagement.
Summary Table: Professional Details
| Attribute | Value |
|----------------------|---------------------------------------|
| Name | Alec Taitz |
| Current Title | Manager, Marketing Insights |
| Company | Boll & Branch |
| Location | New York, NY |
| Education | Georgetown University |
| Team Membership | Marketing and Analytics Team |
| LinkedIn Network | 428 Connections |
In summary, Alec Taitz represents an analytical, data-focused marketing leader within Boll & Branch’s dynamic marketing organization, with demonstrable capabilities in using insights to steer brand and acquisition strategy. His combined expertise in analytics and strategic marketing positions him as a key influencer in evaluating and potentially adopting solutions that enhance campaign performance, customer understanding, and brand growth.
