Alecia Erwin

Senior Director, Merchandise Planning

Professional Overview
Alecia Erwin is a seasoned retail merchandising and planning professional with over 15 years of experience driving growth and optimization across e-commerce and brick-and-mortar channels. As the Senior Director of Merchandise Planning at GOOD AMERICAN, she is responsible for leading the company's strategic merchandise planning initiatives, ensuring alignment between product assortment, customer demand, and financial performance.

Experience Summary

Current Role
In her current role, Alecia oversees the merchandise planning function at GOOD AMERICAN, a leading fashion brand known for its inclusive sizing and empowering designs. She is responsible for developing and executing the company's short- and long-term merchandise plans, utilizing data-driven insights to optimize inventory, maximize profitability, and deliver exceptional customer experiences. Under her leadership, the merchandise planning team has driven significant improvements in inventory productivity, markdown optimization, and overall category performance.

Career Progression
Prior to joining GOOD AMERICAN, Alecia held various merchandising and planning roles at leading retail brands, including TOMS, Event Network, dd's Discounts, and Macy's Home Store. Throughout her career, she has demonstrated a strong ability to translate market trends and customer insights into effective inventory strategies, contributing to revenue growth and improved profitability. Alecia's depth of experience in both digital and physical retail environments has equipped her with a well-rounded understanding of the evolving retail landscape.

Academic Background
Alecia holds a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Merchandise planning and inventory optimization

• Assortment planning and category management

• Demand forecasting and inventory management

• Digital and omnichannel retail strategy

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Alecia has spearheaded numerous initiatives that have driven measurable improvements in her organizations' financial and operational performance. At TOMS, she led the development and implementation of a new DTC merchandising strategy, resulting in a 25% increase in full-price sell-through and a 15% reduction in markdowns. Her innovative approach to merchandise planning and inventory management has earned her recognition as a strategic and data-driven leader within the retail industry.

Conclusion
Alecia Erwin is a seasoned retail professional with a proven track record of driving growth, profitability, and operational excellence. Her deep expertise in merchandise planning, coupled with her ability to leverage data-driven insights and foster cross-functional collaboration, positions her as a valuable asset to the GOOD AMERICAN team. As the company continues to expand its reach and solidify its position as a leading fashion brand, Alecia's strategic leadership and industry knowledge will be instrumental in guiding the company's merchandise planning initiatives and delivering exceptional results.