Alejandra Loayza Chavez

Marketing Analyst LATAM
Peru

Professional Overview

Alejandra Loayza Chavez is a seasoned marketing professional with a proven track record of driving strategic initiatives and delivering measurable results. With a strong focus on the LATAM region, she leverages her expertise in data analysis, campaign management, and cross-functional collaboration to support the growth and success of leading companies in the fintech and entrepreneurship sectors.

Experience Summary

Current Role

Marketing Analyst LATAM, Paysafe Group (2022-08-01 to Present)

Responsible for analyzing marketing data and performance metrics to identify trends, optimize campaigns, and inform strategic decision-making for the LATAM region

Collaborates cross-functionally with product, sales, and operations teams to align marketing efforts with broader business objectives

Implements and monitors various marketing campaigns, tracking key performance indicators to ensure maximum impact and return on investment

Utilizes data visualization tools to present insights and recommendations to stakeholders, contributing to the company's growth and expansion in the LATAM market

Career Progression

Analista de Marketing, PagoEfectivo, a Paysafe Company (2020-02-01 to 2022-08-01)

Spearheaded the development and execution of integrated marketing campaigns, resulting in a 25% increase in brand awareness and a 15% growth in lead generation

Collaborated with the product team to enhance the user experience, leading to a 20% improvement in customer satisfaction scores

Leveraged data-driven insights to optimize marketing strategies, driving a 12% increase in conversion rates for key digital initiatives

Marketing Executive, Wiico (2019-05-01 to 2020-01-01)

Managed the development and implementation of the company's social media marketing strategy, increasing organic reach by 35% and generating a 20% growth in online engagement

Conducted market research and competitive analysis to identify growth opportunities, informing the development of targeted marketing campaigns

Academic Background

Bachelor of Arts in Communications, Universidad de Lima (2014-2018)

Graduated with Magna Cum Laude honors

Areas of Expertise

Data-driven marketing strategy and campaign management

Digital marketing, including social media, email, and content creation

Market research and competitive analysis

Cross-functional collaboration and stakeholder management

Proficient in data visualization and analytics tools (e.g., Google Analytics, Tableau)

Professional Impact

Recognized for her ability to translate data-driven insights into actionable marketing strategies, driving significant improvements in key performance metrics

Contributed to the successful expansion of Paysafe's presence in the LATAM region through targeted, measurable marketing initiatives

Actively participated in industry events and workshops, sharing best practices and insights to support the growth of the entrepreneurial ecosystem in Peru

Conclusion

With a strong foundation in communications, a passion for data-driven marketing, and a track record of delivering tangible results, Alejandra Loayza Chavez is a valuable asset to any organization seeking to maximize its impact in the LATAM market. Her ability to collaborate cross-functionally, leverage data-driven insights, and implement effective marketing strategies positions her as a key player in driving the success and growth of leading fintech and entrepreneurial companies.