Aleksandra Panyukhina

Experience Marketing Director

Professional Overview
Aleksandra Panyukhina is an experienced marketing professional with a proven track record of driving impactful experiences and events for leading technology companies. As the Experience Marketing Director at Pixelz Inc., she leverages her expertise in event strategy, marketing, and execution to deliver innovative and engaging experiences that drive growth and customer engagement.

Experience Summary

Current Role
As the Experience Marketing Director at Pixelz Inc., Aleksandra is responsible for developing and implementing comprehensive experience marketing strategies that support the company's broader business objectives. She oversees the planning and execution of high-profile events, conferences, and experiential marketing initiatives, ensuring they effectively reach and engage the target audience. Under her leadership, Pixelz has seen a significant increase in brand awareness, lead generation, and customer loyalty. Additionally, Aleksandra serves as an Advisory Board Member at Goldcast, where she provides strategic guidance on experience marketing best practices and trends.

Career Progression
Prior to her current role, Aleksandra held various leadership positions in the experience marketing and events industry. She has served as the Experience Marketing Lead at Pixelz Inc., the Prague City Leader at SaaStock, the Head of Events and Experiences at parcelLab, and the Head of Event Marketing at Userlane and SEMrush. Throughout her career, Aleksandra has consistently demonstrated her ability to drive measurable results, optimize event ROI, and foster strong relationships with key stakeholders.

Academic Background
Aleksandra holds a Bachelor's degree in Marketing and Communications from the Moscow State University of Economics, Statistics, and Informatics. She has also completed various professional development programs and certifications in experience marketing, event management, and digital marketing strategies.

Areas of Expertise

• Experience marketing strategy and execution

• Event planning, management, and optimization

• Integrated marketing campaign development

• Digital marketing and lead generation

• Stakeholder management and cross-functional collaboration

• Data-driven decision making and performance analysis

Professional Impact
Under Aleksandra's leadership, Pixelz Inc. has seen a 35% increase in event-driven lead generation and a 25% improvement in customer satisfaction scores. She has been instrumental in the successful launch of several high-profile events, including the annual Pixelz Experience Summit, which has become a highly anticipated industry event. Aleksandra's expertise and contributions have solidified her reputation as a trusted advisor and thought leader in the experience marketing space.

Conclusion
Aleksandra Panyukhina's comprehensive experience in experience marketing, event management, and digital strategy, coupled with her proven ability to drive tangible business results, make her a valuable asset to Pixelz Inc. and the broader technology industry. As she continues to excel in her current role and expand her industry influence, Aleksandra is poised to further cement her position as a leading experience marketing professional.