Aleksandra Leks Prokop

Assistant Vice President Marketing, Los Angeles, CA

Professional Overview
Aleksandra Leks Prokop is an accomplished marketing executive with over 10 years of experience in the cosmetics industry. She currently serves as the Assistant Vice President of Marketing at NYX Professional Makeup, overseeing the development and execution of strategic marketing initiatives to drive brand awareness and growth.

Experience Summary

Current Role
As the Assistant Vice President of Marketing at NYX Professional Makeup, Aleksandra is responsible for leading the brand's marketing strategy and implementation. She oversees a team of marketing professionals and collaborates cross-functionally to deliver impactful campaigns that resonate with the brand's target audience. Under her leadership, NYX Professional Makeup has experienced significant growth and solidified its position as a leading player in the cosmetics industry.

Career Progression
Prior to her current role, Aleksandra held various marketing positions at L'Oréal, where she progressed from an Assistant in Global Marketing to a Director of US Marketing. In these roles, she demonstrated a strong ability to develop and execute successful global marketing strategies, drive brand awareness, and deliver measurable business results. Her experience also includes a stint as an Executive Assistant in the Litigation and Marketing departments at DMA united.

Academic Background
Aleksandra holds a Bachelor of Arts in Politics and French from New York University. She also completed a semester of study in Political Economy at the prestigious Institut d'Etudes Politiques de Paris, further enhancing her academic and cultural expertise.

Areas of Expertise

• Strategic marketing planning and implementation

• Brand management and positioning

• Digital marketing and social media strategy

• Campaign development and execution

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance analysis

Professional Impact
During her tenure at NYX Professional Makeup, Aleksandra has been instrumental in the brand's growth and market share expansion. She has led the development and implementation of innovative marketing campaigns that have effectively targeted and engaged the brand's core customer base, resulting in increased brand awareness and loyalty. Her ability to leverage data and insights to inform strategic decisions has contributed to the brand's overall success and profitability.

Conclusion
Aleksandra Leks Prokop is a highly skilled and experienced marketing executive with a proven track record of driving brand growth and success in the cosmetics industry. Her strategic vision, strong leadership, and data-driven approach have positioned her as a valuable asset to NYX Professional Makeup. Aleksandra's commitment to excellence and her ability to deliver impactful marketing solutions make her a valuable addition to any organization.