Alena Valovaya – Chief Marketing Officer at Finom
Professional Role and Achievements
Alena Valovaya is the Co-founder and Chief Marketing Officer (CMO) at Finom, a European fintech company based in Paphos, Cyprus. She has a notable presence in the fintech industry and has been recognized as one of the most influential women in FinTech by The Financial Technology Report.
Professional Background
Alena Valovaya has a diverse and extensive background in marketing, with expertise in marketing strategy and vision, among other areas. Before her tenure at Finom, she began her professional journey in the gaming industry in 2009, which set the foundation for her future successes.
Industry Contributions and Influence
Alena's impact on the fintech industry is particularly significant. Under her co-leadership, Finom has grown to assist over 85,000 European businesses with banking and operations since its launch in 2020. Her innovative approach and strong advocacy for female representation in fintech have set her apart as a leader. Alena is particularly passionate about fostering environments where employees are motivated and passionate about their work.
Recent Milestones and Company Performance
- Funding and Expansion: Finom recently secured a €50 million Series B funding round in February 2024 to expand its services and enhance its product offerings. Previously, the company raised an additional €10.3 million, which helped it expand into new markets such as France and Germany.
- Recognition and Awards: Alena has been consistently recognized for her leadership. In 2021 and 2022, she was highlighted among the top 25 most influential women in financial technology by The Financial Technology Report.
Professional Vision and Outlook
Alena values entrepreneurship and admires the bold, adventurous spirit it embodies. She sees women as crucial bridges between ideas and execution within innovative industries and believes that female participation in fintech will continue to grow. Her decision-making is driven by passion and the desire to create productive and engaging work environments.
Additional Information
- Educational Background: Alena attended the VGIK Gerasimov Institute of Cinematography, indicating a diverse educational foundation that complements her marketing expertise.
- Public Presence: Alena is active on LinkedIn, sharing insights about the fintech industry and her professional milestones. She engages with her network for support and new opportunities, promoting the collaborative spirit within the industry.
By understanding Alena Valovaya's extensive accomplishments and role at Finom, stakeholders can grasp her influence within the fintech space and her commitment to driving innovation and inclusivity. These insights can be valuable for identifying areas of mutual interest and potential collaboration.
