Alessandra Pesavento

Vice President of Global Merchandising and Design, US PD, EMEA Marketing

Based in Switzerland

Professional Overview
Alessandra Pesavento is an accomplished fashion industry executive with extensive expertise in global merchandising, brand strategy, and marketing. As the Vice President of Global Merchandising and Design, US PD, and EMEA Marketing at 7 For All Mankind, she leverages her deep understanding of consumer trends and market dynamics to drive innovative product development and brand elevation.

Experience Summary

Current Role
In her current position, Alessandra is responsible for leading the global merchandising and design strategy for 7 For All Mankind, a premium denim and lifestyle brand. She oversees the development of product collections that cater to the diverse preferences of consumers in the US and EMEA markets. Alessandra's strategic vision and collaborative leadership have been instrumental in enhancing the brand's market positioning and driving profitable growth.

Career Progression
Prior to her current role, Alessandra held several senior positions within the Diesel brand, where she progressed from Trade & Retail Marketing Manager to Global Brand Director and Global Director of Brand and Merchandising. During her tenure, she successfully implemented global brand initiatives, optimized merchandising strategies, and spearheaded the expansion of Diesel's product lines. Additionally, Alessandra gained valuable consulting experience as an Associate Manager at Kurt Salmon, part of Accenture Strategy.

Academic Background
Alessandra holds a degree in Business Administration from a prestigious university, where she honed her analytical and strategic decision-making skills.

Areas of Expertise

• Global merchandising and product development

• Brand strategy and positioning

• Consumer insights and trend analysis

• Cross-functional team leadership and collaboration

• Omnichannel marketing and retail operations

Professional Impact
Throughout her career, Alessandra has demonstrated a proven track record of driving business growth and brand enhancement. Her innovative approach to merchandising and design has consistently delivered increased market share and improved financial performance for the brands she has represented. Alessandra's industry thought leadership and commitment to delivering exceptional customer experiences have earned her a reputation as a trusted and respected fashion industry professional.

Conclusion
With her extensive background in the fashion industry and a demonstrated ability to lead global teams and initiatives, Alessandra Pesavento is poised to continue her successful trajectory as a strategic and visionary leader in the global retail and apparel sector.