Alessio Rossi

Professional Overview
Alessio Rossi is a seasoned marketing and digital transformation executive with over 20 years of experience driving growth and innovation within the beauty and luxury industries. As the EVP of Shiseido Brand Holder Extension and Shiseido, Clé de Peau Beauté US Marketing, he leverages his deep expertise in digital strategy, brand building, and omnichannel customer experience to propel the company's leading brands forward.

Experience Summary

Current Role
In his current role, Alessio is responsible for leading the strategic expansion and marketing efforts for Shiseido's prestigious Clé de Peau Beauté brand in the United States. He oversees the brand's digital transformation, e-commerce initiatives, and integrated marketing campaigns to enhance brand visibility and drive customer engagement. Alessio's proven track record in driving digital innovation and optimizing customer experiences has been instrumental in strengthening Clé de Peau Beauté's market position.

Career Progression
Prior to his current role, Alessio served as the Executive Vice President for Shiseido's US operations, leading the company's digital transformation efforts across its portfolio of brands, including Shiseido and bareMinerals. He has also held various leadership positions at renowned beauty and luxury brands, such as Vice President of Digital Marketing, eCommerce, and CRM at Lancôme (L'Oréal), and Worldwide E-Business Director at Kering, where he spearheaded the development of digital strategies and capabilities.

Alessio's entrepreneurial spirit is evident in his previous role as the Founder of Italynthebox, a successful e-commerce platform that curated and delivered authentic Italian products to global customers.

Academic Background
Alessio holds a strong academic background, having completed his education in Italy and the United States. He is a graduate of the University of Bologna, where he obtained his degree.

Areas of Expertise

• Digital transformation and e-commerce strategy

• Omnichannel customer experience and engagement

• Brand building and marketing campaigns

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Alessio has demonstrated a consistent track record of driving impactful results. At Shiseido, he has been instrumental in accelerating the digital transformation of the company's US operations, leading to improved customer experiences and increased brand visibility. His leadership in the successful launch and growth of Italynthebox showcases his entrepreneurial mindset and ability to identify and capitalize on market opportunities.

Conclusion
Alessio Rossi is a versatile and accomplished marketing and digital transformation executive with a proven ability to drive growth and innovation within the beauty and luxury industries. His extensive experience, strategic vision, and customer-centric approach make him a valuable asset to Shiseido as the company continues to expand its presence and elevate its brand offerings in the US market.