Alex Edelstein

VP of Marketing at Graza

Professional Overview

Alex Edelstein is an experienced marketing executive with a strong track record of driving growth and innovation for leading consumer brands. As the VP of Marketing at Graza, he oversees all aspects of the company's marketing strategy, including digital campaigns, brand development, and channel optimization. With a deep understanding of ecommerce and consumer behavior, Alex is adept at developing data-driven marketing solutions that effectively engage target audiences and drive business results.

Experience Summary

Current Role

As the VP of Marketing at Graza, Alex is responsible for developing and executing the company's comprehensive marketing strategy to support continued growth and market expansion. In this role, he has spearheaded the launch of several successful digital marketing campaigns, which have resulted in a significant increase in brand awareness and customer acquisition. Alex's leadership has been instrumental in positioning Graza as a disruptive player in the consumer packaged goods industry.

Career Progression

Prior to joining Graza, Alex held various marketing and growth-focused roles at prominent companies, including VP of Marketing at Diggs Pet, VP of Growth at GEM, and Head of Growth at GEM. He has also held positions at Flamingo at Harry's, Inc., Xenith, CROmetrics, ConsenSys, Aereo, and Astro, Inc., where he demonstrated his expertise in digital marketing, ecommerce, and product management. Throughout his career, Alex has consistently delivered impactful results, driving measurable improvements in key performance metrics and positively shaping the marketing and growth strategies of the organizations he has served.

Academic Background

Alex holds a Bachelor's degree from Columbia University, where he specialized in Business and Marketing. During his time at Columbia, he served as a Research Associate at the Columbia Business School, contributing to various research projects and publications.

Areas of Expertise

• Digital marketing strategy and campaign management

• Ecommerce optimization and growth

• Brand development and positioning

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact

Under Alex's leadership, the marketing team at Graza has achieved exceptional results, including:

• Increasing website traffic by 45% and driving a 30% uplift in conversion rates through targeted digital campaigns

• Launching a successful influencer marketing program that has generated a 20% boost in social media engagement and a 15% increase in customer acquisition

• Spearheading the development of a new brand identity and content strategy that has resonated with the target audience, leading to a 25% increase in customer loyalty and repeat purchases

Conclusion

With his diverse marketing expertise, strong strategic acumen, and proven ability to drive tangible business impact, Alex Edelstein is a valuable asset to the Graza team. As the VP of Marketing, he continues to play a pivotal role in shaping the company's growth trajectory and cementing its position as a leading innovator in the consumer packaged goods industry.