Alex Frias

Executive Vice President of Marketing

Professional Overview
Alex Frias is an accomplished marketing executive with over 20 years of experience leading digital transformation and integrated marketing strategies for global brands. As the Executive Vice President of Marketing at Steve Madden, he is responsible for overseeing the company's comprehensive marketing initiatives, driving brand growth, and spearheading innovative customer engagement programs.

Experience Summary

Current Role
In his current role as EVP of Marketing at Steve Madden, Alex is responsible for developing and implementing the company's overall marketing strategy. He leads a talented team in executing integrated marketing campaigns, leveraging data-driven insights to optimize digital channels, and fostering strategic partnerships to amplify the brand's reach and presence. Under his leadership, Steve Madden has achieved significant increases in brand awareness, customer acquisition, and e-commerce sales.

Career Progression
Prior to his current role, Alex held several senior marketing positions at leading consumer brands. As the Head of Integrated Marketing at Wayfair, he was instrumental in driving the company's omnichannel marketing strategy, resulting in improved customer engagement and revenue growth. Earlier in his career, Alex served as the VP of Brand Marketing & Strategic Partnerships at FILA, where he spearheaded innovative digital campaigns and forged high-profile collaborations that elevated the brand's visibility. He also held roles in digital marketing, brand management, and content creation at TIDAL, Relevent, and Track Marketing Group.

Academic Background
Alex holds a Bachelor of Arts degree in Marketing from the University of Florida, where he graduated with honors.

Areas of Expertise

• Integrated marketing strategy development

• Digital transformation and omnichannel marketing

• Brand positioning and campaign execution

• Strategic partnership management

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Alex has consistently delivered impactful marketing initiatives that have driven measurable business results. At Steve Madden, he has spearheaded the development of a highly successful influencer marketing program, resulting in a 25% increase in social media engagement and a 15% lift in e-commerce sales. At Wayfair, he led the implementation of a personalized content strategy that increased customer retention by 18% and contributed to a 20% growth in annual revenue.

Conclusion
With his extensive experience, strategic expertise, and proven track record of success, Alex Frias is a highly sought-after marketing executive who excels at driving brand growth, fostering customer loyalty, and delivering measurable results. As the EVP of Marketing at Steve Madden, he is poised to continue expanding the company's market share and solidifying its position as a leading global fashion brand.