Alex Hare
Commercial Excellence Manager - Beauty Care, London, England, United Kingdom
Professional Overview
Alex Hare is an experienced Commercial Excellence Manager with a strong focus on the Beauty Care industry. He brings a comprehensive understanding of category management, consumer insights, and strategic planning to drive business growth and operational excellence.
Experience Summary
Current Role
As the Commercial Excellence Manager - Beauty Care at Henkel, Alex is responsible for leading cross-functional initiatives to optimize commercial performance, enhance customer relationships, and implement best-in-class sales and marketing strategies. He works closely with the regional and global teams to identify growth opportunities, develop data-driven category plans, and drive continuous improvement across the Beauty Care portfolio.
Career Progression
Prior to joining Henkel, Alex held various category management and business development roles within the FMCG industry. He served as the Category and Insight Manager at Europe Snacks UK, where he leveraged consumer insights to develop successful category strategies and drive revenue growth. Before that, he was the Category Development Manager at pladis Global and FERRERO UK LIMITED, where he honed his skills in category planning, customer collaboration, and brand portfolio optimization.
Alex's early career experience includes roles as a Client Manager and Client Executive at Kantar Worldpanel UK, where he provided data-driven insights and consultative support to leading consumer brands. He started his career as a Category Analyst, developing a strong foundation in market analysis, category performance tracking, and strategic recommendations.
Academic Background
Alex holds a Bachelor's degree in Business Administration from the University of Cambridge, where he graduated with honors.
Areas of Expertise
- Category management and commercial excellence
- Consumer insights and market analysis
- Strategic planning and business development
- Cross-functional collaboration and stakeholder management
- Customer relationship building and account management
Professional Impact
Throughout his career, Alex has demonstrated a proven track record of driving sustainable growth and operational improvements. He has led successful category transformation projects, implemented innovative sales and marketing initiatives, and forged strong partnerships with key customers. His data-driven approach and collaborative leadership style have enabled him to deliver measurable results and contribute to the overall success of the organizations he has served.
Conclusion
With his extensive experience in the Beauty Care industry, Alex Hare is a versatile and results-oriented Commercial Excellence Manager. His passion for driving business growth, leveraging consumer insights, and fostering collaborative relationships positions him as a valuable asset to Henkel and its continued expansion in the beauty and personal care market.