Professional Summary

Professional Overview

Alex Her is a seasoned talent brand and employer branding professional with a proven track record of driving impactful employer brand initiatives. As the Co-Founder of Flexa and The EB Space, as well as the Head of Global Employer Brand at GoDaddy, Alex leverages their expertise in talent attraction, engagement, and retention to help organizations build compelling employer brands and elevate their talent acquisition strategies.

Experience Summary

Current Roles

Co-Founder, Flexa (2024-05-01 to Present)

• Responsible for the overall strategy, development, and growth of Flexa, a leading employer branding and talent acquisition consulting firm.

• Collaborates with clients to develop and implement innovative employer branding solutions that attract, engage, and retain top talent.

• Spearheads the creation of thought-leadership content and industry-leading resources to share best practices and drive the evolution of the employer branding field.

Co-Founder, The EB Space (2023-01-01 to Present)

• Co-founded The EB Space, a collaborative hub for employer branding professionals to connect, learn, and grow their expertise.

• Curates and hosts educational webinars, workshops, and networking events to foster knowledge-sharing and community-building in the employer branding industry.

• Oversees the strategic direction and day-to-day operations of The EB Space, ensuring it serves as a valuable resource for employer branding practitioners.

Head of Global Employer Brand, GoDaddy (2022-01-01 to Present)

• Responsible for developing and executing the global employer brand strategy for GoDaddy, a leading web hosting and domain registrar company.

• Spearheads the creation of compelling employer brand content, employee value proposition, and recruitment marketing campaigns to attract top talent.

• Collaborates with cross-functional teams to enhance the candidate and employee experience, driving increased employer brand awareness and engagement.

Career Progression

Prior to their current roles, Alex held several positions in the talent acquisition and employer branding space, including:

• Employer Brand Lead - EMEA, GoDaddy (2021-06-01 to 2022-01-01)

• Board Member - Marketing, Talent Brand Alliance (2020-11-01 to 2022-10-01)

• Chapter Lead, Talent Brand Alliance (2020-01-01 to 2022-01-01)

• Employer Branding and Recruitment Marketing Specialist, Cox Enterprises (2016-07-01 to 2017-12-01)

• Media Strategist and Email Marketing/Media Operations Specialist, Federated Media Publishing, LLC (2014-09-01 to 2016-07-01)

Throughout their career, Alex has demonstrated the ability to drive tangible results, build strong stakeholder relationships, and contribute to the evolution of the employer branding industry.

Academic Background

Alex holds a Bachelor's degree in Business Administration from the University of Michigan, with a focus on Marketing and Information Technology.

Areas of Expertise

• Employer branding strategy and implementation

• Talent attraction, engagement, and retention

• Recruitment marketing and candidate experience optimization

• Employee value proposition development

• Employer brand content creation and digital marketing

• Industry thought leadership and community building

Professional Impact

Alex's contributions to the employer branding field have been recognized through their involvement with the Talent Brand Alliance, where they have served as a Marketing Board Member and Chapter Lead. Additionally, Alex is a contributing writer for Employer Brandwagon, sharing their insights and best practices with the broader talent acquisition community.

Conclusion

With a wealth of experience in employer branding and talent acquisition, Alex is a valuable asset to organizations seeking to build an exceptional employer brand and attract top talent. Their strategic vision, innovative approach, and commitment to driving industry-leading practices make them a trusted partner in shaping the future of talent management.