Alex Hoffert

Professional Summary

Professional Overview
Alex Hoffert is an experienced eCommerce and omnichannel executive with a proven track record of driving digital transformation and delivering exceptional customer experiences. As the Director of eCommerce & Omnichannel at Prestige Consumer Healthcare, he oversees the strategic development and execution of the company's online and multi-channel initiatives, leveraging his expertise in digital marketing, customer engagement, and business development.

Experience Summary

Current Role
In his current role as Director of eCommerce & Omnichannel at Prestige Consumer Healthcare, Alex is responsible for spearheading the company's digital strategy, optimizing online sales channels, and enhancing customer journeys across all touchpoints. He has successfully implemented data-driven initiatives to improve conversion rates, increase customer loyalty, and drive revenue growth. Under his leadership, the company has seen a significant improvement in its online presence and market share.

Career Progression
Prior to his current role, Alex held various senior-level positions in the consumer goods and marketing industries. As the Sr. Manager of Digital Marketing and Digital Communications at Edgewell Personal Care, he played a key role in expanding the company's digital footprint and improving customer engagement through innovative marketing campaigns and digital content strategies. Earlier in his career, Alex served as the Group Vice President at Match Drive and the Vice President at Circle One Marketing, where he demonstrated his expertise in strategic planning, team leadership, and client relationship management.

Academic Background
Alex holds a Bachelor of Fine Arts (BFA) degree from Cornell University, where he specialized in a relevant field. His educational background has provided him with a strong foundation in creative and analytical thinking, which he has leveraged throughout his professional career.

Areas of Expertise

• Omnichannel strategy and execution

• Digital marketing and customer experience optimization

• Ecommerce platform management and optimization

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Prestige Consumer Healthcare, Alex has spearheaded the development and implementation of a comprehensive omnichannel strategy, leading to a significant increase in online sales and a more seamless customer experience. He has also played a pivotal role in the successful launch of several new product lines, leveraging his deep understanding of digital marketing and customer insights to drive engagement and sales.

Conclusion
With his extensive experience in the consumer goods and marketing industries, Alex Hoffert is a strategic and innovative leader who consistently delivers measurable results. His expertise in eCommerce, omnichannel strategy, and digital transformation positions him as a valuable asset to Prestige Consumer Healthcare, where he continues to drive the company's digital growth and enhance its competitive advantage in the market.