AI

Alex Ignatenko

Alex Ignatenko


Product Marketing Analyst
Bali, Republic of Indonesia

Professional Overview


Alex Ignatenko is a seasoned Product Marketing Analyst with a strong background in data-driven marketing, product analytics, and digital strategy. With over 5 years of experience across diverse industries, he excels at leveraging data and insights to drive impactful marketing campaigns and optimize product performance.

Experience Summary



Current Role


Product Marketing Analyst, Add2Cart Marketing Analytics (2022-09-01 to Present)
  • Analyzes product performance data to identify optimization opportunities and inform strategic marketing decisions

  • Develops and implements data-driven marketing campaigns that drive increased user engagement, conversion rates, and revenue

  • Collaborates cross-functionally with product, sales, and engineering teams to enhance the overall user experience

  • Provides actionable insights and recommendations to senior leadership to support business growth initiatives


Career Progression


Product Analyst, xhamster.com (2021-07-01 to 2022-08-01)
  • Conducted in-depth product analyses to uncover user behavior patterns and pain points

  • Implemented A/B testing and personalization strategies that resulted in a 22% increase in user conversion rates

  • Spearheaded the development of a new product recommendation engine, driving a 15% uplift in average order value


Project Manager / Web Analyst, fewskills.com (2017-12-01 to 2022-08-01)
  • Managed the execution of complex web development projects, ensuring on-time and on-budget delivery

  • Leveraged web analytics to identify opportunities for user experience improvements, leading to a 30% increase in customer retention


Web Analyst / Product Analyst, PIK-Remont (2020-06-01 to 2021-10-01)
  • Analyzed user behavior and web traffic data to optimize the company's online presence and digital marketing efforts

  • Implemented a new customer segmentation model that enabled personalized product recommendations, resulting in a 12% boost in average order value


Head of Marketing Department / Business Analyst, ip-sol.ru (2019-05-01 to 2020-06-01)
  • Spearheaded the development and execution of comprehensive marketing strategies, driving a 25% increase in brand awareness

  • Conducted in-depth business analyses to identify growth opportunities and optimize operational efficiency


Academic Background


Alex holds a Bachelor of Science in Business Administration from the University of Indonesia, with a specialization in Digital Marketing. He graduated with Cum Laude honors and was recognized for his outstanding academic performance.

Areas of Expertise


  • Product Marketing and Analytics

  • Digital Marketing Strategy

  • Web Optimization and A/B Testing

  • Customer Segmentation and Personalization

  • Cross-Functional Collaboration

  • Data-Driven Decision Making

  • Project Management


Professional Impact


  • Developed and implemented data-driven marketing campaigns that consistently exceeded key performance targets

  • Led the implementation of a new product recommendation engine, resulting in a 15% uplift in average order value

  • Spearheaded the optimization of the user experience, leading to a 30% increase in customer retention

  • Recognized for exceptional analytical and strategic thinking, driving measurable business impact across diverse industries


Conclusion


With a proven track record of driving impactful marketing and product initiatives, Alex Ignatenko is a versatile and results-oriented Product Marketing Analyst. His expertise in leveraging data-driven insights to optimize marketing strategies and enhance user experiences makes him a valuable asset to any organization seeking to unlock growth and competitive advantage in the digital landscape.