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Alex Kerley

Chief Revenue Officer


Professional Role


Alex Kerley is the Chief Revenue Officer (CRO) at QMS Media, based in South Melbourne, Victoria. In his role, Alex leads the national and state-based sales teams, encompassing Agency, Independent, and Direct sales channels. His primary responsibilities include delivering excellent customer service and driving revenue growth across QMS's product portfolio.

Career Background


Prior to his current position, Alex Kerley served as a National Sales Director at QMS Media. His career trajectory has positioned him as a highly experienced sales executive, specifically within the digital outdoor media sector. His extensive background in media sales is underpinned by roles that have consistently emphasized strategic growth and innovation in advertising.

Key Achievements & Responsibilities


  • Leadership: Alex is known for his leadership capabilities, effectively overseeing all sales activities and maintaining high standards of strategic business development.

  • Revenue Growth: As CRO, Alex has significantly contributed to the revenue stream of QMS Media, making him a valuable asset to the company's executive team.

  • Customer Service: Under his leadership, the sales teams are recognized for their excellent client-focused service, helping in the retention and expansion of the client base.

  • Innovative Campaigns: Alex has been instrumental in implementing innovative 3D Digital Out-of-Home (DOOH) campaigns, showcasing his commitment to leveraging advanced advertising technologies.


Strategic Influence


In line with QMS's strategy, Alex Kerley has played a pivotal role in fostering a culture of growth and excellence within the company. His strategic direction is central to the company's efforts to adapt to changing market trends and to embrace innovation, setting a strong future-oriented path.

Recent Company Developments


Recent changes in the sales management structure at QMS Media highlight the appointment of new key personnel, which is set to enhance the company's focus on solution-based selling:
  • Tim Murphy has joined as Chief Sales Officer, aiming to streamline the sales function across the national network.

  • Mark Fairhurst, as Executive General Manager, continues to manage the coveted City of Sydney portfolio while overseeing trading functions.

  • Sara Lappage's role has expanded to include full Chief Operating Officer responsibilities, encompassing corporate operations, marketing, research, and strategy.


These structural adjustments underscore the organization's commitment to sustained growth and innovation, elements that align closely with Alex Kerley’s vision and leadership methodology.

For further engagement and professional inquiries, Alex Kerley's professional details can be obtained from his LinkedIn profile: [Alex Kerley - QMS Media](https://au.linkedin.com/in/alex-kerley-58297b16), or via his contact information on platforms such as ZoomInfo and RocketReach.